CRM Analyst

Blue Nile; Seattle (WA); On-site; USD 78,000 - 90,000; Full time

Job summary

Blue Nile is seeking a detail-oriented CRM Analyst to enhance customer engagement through data-driven insights and campaign analysis. This role involves collaboration with marketing and data teams to optimize strategies that drive customer retention and conversions. Applicants should possess relevant educational backgrounds and have experience in e-commerce or retail environments.

Benefits

Paid time off

Medical, Dental, Vision and Prescription Insurance

401(k) Retirement Plan with company match

Flexible spending account

Tuition Reimbursement

Employee discount

Parental leave

Life insurance

Qualifications

• 2+ years in CRM analysis or marketing analytics ideally in e-commerce.
• Proficiency in CRM platforms and analytics tools.
• Strong attention to detail and excellent communication skills.

Responsibilities

• Analyze CRM data, customer behavior, and campaign performance.
• Develop dashboards and reports to track CRM metrics.
• Collaborate with teams to align CRM strategies with business goals.

Skills

Analytical skills

Customer segmentation

Data analysis

A/B testing

Education

Bachelor's degree in Marketing, Data Analytics, or Business

Tools

Salesforce

Google Analytics

SQL

Tableau

Job description

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This range is provided by Blue Nile. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$78,000.00/yr - $90,000.00/yr

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry's ecosystem, including manufacturers, retailers and consumers.

R2Net Inc. is seeking a detail-oriented and data-driven CRM Analyst to join our marketing team. In this role, you will focus on analyzing customer data, campaign performance, and customer behavior to optimize CRM strategies and enhance customer engagement. You will work closely with marketing, product, and data teams to ensure that our CRM efforts are effective in driving retention, conversions, and long-term customer loyalty.

Responsibilities:

• Analyze CRM data, customer behavior, and campaign performance to identify trends, opportunities, and areas for optimization.
• Develop and maintain dashboards and reports to track key CRM metrics such as engagement rates, retention, conversion, and revenue impact.
• Perform deep dives into customer segmentation to support targeted CRM campaigns across email, SMS, push notifications, and other channels.
• Support the development of data-driven insights that inform customer lifecycle marketing strategies and personalization efforts.
• Work closely with the marketing team to assess the effectiveness of CRM campaigns and make data-backed recommendations for improvement.
• Conduct A/B testing and multivariate testing to evaluate the performance of CRM campaigns and improve customer engagement.
• Manage and track customer data to ensure accurate segmentation and efficient campaign execution.
• Collaborate with cross-functional teams, including product, analytics, and design, to align CRM strategies with overall business goals.
• Provide actionable insights on customer retention strategies, analyzing churn rates, re-engagement opportunities, and lifetime value.
• Monitor key CRM KPIs and generate regular reports to share with stakeholders, highlighting performance trends and opportunities.
• Assist with customer database management, ensuring data quality, accuracy, and compliance with data privacy regulations (e.g., GDPR, CCPA).
• Stay up to date with CRM best practices, tools, and industry trends to continuously improve processes and capabilities.
  
  
  

Requirements

• Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
• 2+ years of experience in CRM analysis, marketing analytics, or customer insights, ideally in an e-commerce or retail environment.
• Proficiency in CRM platforms and analytics tools (e.g., Salesforce, Klaviyo, Google Analytics, SQL).
• Strong analytical skills with the ability to interpret large sets of data and translate findings into actionable insights.
• Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Familiarity with A/B testing and campaign performance analysis.
• Knowledge of customer segmentation strategies and lifecycle marketing.
• Proficiency in Excel or similar tools for data manipulation and reporting.
• Strong attention to detail and ability to manage multiple projects with competing priorities.
• Excellent communication skills and the ability to present findings clearly to stakeholders.
• Quick to learn and adapt to overcome challenges.
• Enjoys working in an environment with a lively, engaged, and passionate team culture.
  
  
  

Benefits

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance
  
  

Annual base pay: $78,000 - $90,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2NET will not consider sponsoring a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Non-profit Organizations and Primary and Secondary Education

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