Crisis-Ready External Communications & Brand Manager

South Jersey Industries; Folsom (NJ); On-site; USD 114,000 - 182,000; Full time

Benefits offered by this job

Flexible vacation & PTO

Health, dental & vision insurance

Disability insurance

401(k) with company match

Employee resource groups

Job summary

South Jersey Industries is seeking a Manager of External Communications & Corporate Marketing to lead external communications, corporate marketing, brand stewardship, media relations, and crisis communications. You will manage a high-performing team and help protect and strengthen the company’s reputation and brand.

The role covers media relations, crisis planning, digital/social media oversight, executive visibility, and vendor management, ensuring consistent messaging across all channels and

Qualifications

• Experience managing media relations, corporate reputation, and stakeholder communications.
• Experience leading crisis communications and issues management efforts.
• Experience overseeing corporate marketing, brand management, and reputation-building initiatives.
• Experience managing agencies, consultants, and external vendors.
• Strong leadership, project management, and relationship management skills.
• Excellent written and verbal communication abilities.
• Proven ability to lead teams through organizational change, growth, and evolving business priorities.

Responsibilities

• Lead external communications plans that support business priorities and company objectives.
• Provide direction and oversight for news releases, media statements, external announcements, and executive communications materials.
• Manage media relations activities and serve as a primary communications contact for media inquiries.
• Monitor external issues, emerging trends, and stakeholder sentiment to identify opportunities and risks.
• Oversee reputation management efforts and ensure consistent, effective external messaging.
• Lead crisis communications planning, preparedness, and response efforts.
• Oversee the development and maintenance of crisis communications plans, response materials, and stakeholder communications.
• Coordinate communications activities during operational, regulatory, labor, weather, and other business-related events.
• Work with internal stakeholders to manage issues and protect the company’s reputation.
• Lead the execution of corporate marketing and brand initiatives that support company objectives and strengthen brand awareness.
• Serve as a steward of the company’s brand, ensuring consistent application across communications, marketing, and customer-facing materials.
• Oversee marketing campaigns, sponsorships, advertising, promotional activities, and community visibility efforts.
• Identify opportunities to enhance brand awareness and support business priorities through corporate marketing initiatives.
• Oversee corporate social media content and planning.
• Oversee website content governance and coordination.
• Monitor external sentiment and engagement trends.
• Support executive visibility and thought leadership opportunities.
• Oversee the development of communications materials for speeches, presentations, community engagement activities, and external events.
• Lead and develop a team of communications and marketing professionals.
• Provide coaching, direction, performance management, and professional development support.
• Foster a collaborative, accountable, and high-performing team culture.
• Manage agency, consultant, and vendor relationships.
• Establish priorities, allocate resources, and ensure successful execution of communications and marketing initiatives.

Skills

Media relations

Crisis communications

Brand management

Vendor management

Leadership

Written & verbal communication

Change management

Education

Bachelor’s degree in Communications/PR/Marketing/Journalism

Master’s degree (preferred)

8–10 years external communications experience

Job description

South Jersey Industries is seeking a Manager of External Communications & Corporate Marketing to lead external communications, corporate marketing, brand stewardship, media relations, and crisis communications. You will manage a high-performing team and help protect and strengthen the company’s reputation and brand.

The role covers media relations, crisis planning, digital/social media oversight, executive visibility, and vendor management, ensuring consistent messaging across all channels and