Credit Card Marketing Strategy Lead – Remote
Blend360
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Benefits offered by this job
Job summary
BLEND360 is seeking a Credit Card Marketing Strategy & Implementation Consultant to support a Fortune 100 financial services client. The role focuses on developing and executing multi-channel marketing strategies for new product launches and ongoing cardmember engagement from strategy through implementation, testing, and optimization.
The candidate will collaborate with product, marketing, analytics, and operations teams, translating high-level strategies into actionable plans and requirements.
Qualifications
- Bachelor's degree required.
- Experience developing and executing multi-channel campaigns.
- Strong written and verbal communication, collaboration with cross-functional teams.
Responsibilities
- Develop and support marketing strategies for new card products and engagement initiatives.
- Build go-to-market plans to drive adoption, loyalty, and cardmember behavior.
- Translate strategies into detailed execution plans, timelines, and deliverables.
- Coordinate loyalty marketing initiatives, ensuring alignment with product objectives.
- Manage multiple campaigns and prioritize across changing needs.
- Lead end-to-end multi-channel campaign execution, including digital and print.
Skills
Education
Tools
Job description
BLEND360 is seeking a Credit Card Marketing Strategy & Implementation Consultant to support a Fortune 100 financial services client. The role focuses on developing and executing multi-channel marketing strategies for new product launches and ongoing cardmember engagement from strategy through implementation, testing, and optimization.
The candidate will collaborate with product, marketing, analytics, and operations teams, translating high-level strategies into actionable plans and requirements.
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