Credit Card Marketing Strategy & Implementation Manager (Fully Remote)

Blend; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Blend, a premier AI services provider, is seeking a Marketing Campaign Lead in the United States to drive credit card product launches and ongoing engagement. You will design and execute multi-channel campaigns, balancing deadlines while coordinating with product, analytics, and compliance teams.

You will build data-driven GTM plans to boost adoption, loyalty, and target behaviors, lead testing, and refine strategies with analytics partners.

Qualifications

• 4+ years of experience in product/marketing campaigns, preferably fintech or card programs.
• Ability to lead multi-channel campaigns end-to-end with data-driven decisions.
• Strong collaboration with product, analytics, and legal/compliance teams.

Responsibilities

• Develop and support marketing strategies for credit card product launches and ongoing engagement initiatives.
• Build go-to-market plans to drive product adoption, customer loyalty, and behaviors.
• Manage multiple campaigns simultaneously, balancing priorities and deadlines.
• Lead end-to-end execution of multi-channel campaigns, including digital and print.
• Coordinate creative development, reviews, and approvals, and oversee testing before launch.
• Serve as central point of coordination across product, marketing, analytics, and channel teams.

Skills

Marketing strategy

Go-to-market planning

Campaign management

Cross-functional coordination

Stakeholder management

Campaign testing

Analytics

Tools

CRM tools

Google Analytics

A/B testing tools

Job description

• Develop and support marketing strategies for new credit card product launches and ongoing engagement initiatives.
• Build go-to-market plans to drive product adoption, customer loyalty, and desired behaviors.
• Manage multiple campaigns simultaneously, balancing priorities and deadlines.

Campaign Implementation & Creative Development:

• Lead end-to-end execution of multi-channel campaigns, including digital and print.
• Support internal agency briefings and coordinate creative development, review, and approvals.
• Oversee campaign testing and user acceptance testing before launch.

Cross-Functional Coordination & Stakeholder Management:

• Serve as central point of coordination across product, marketing, analytics, and channel teams.
• Partner with Legal and Compliance to obtain approvals and ensure marketing standards.
• Communicate campaign status, risks, and dependencies to stakeholders.

Campaign Performance & Optimization:

• Establish tracking and measurement plans prior to launch.
• Analyze campaign results and partner with analytics to refine strategies and targeting.
• Maintain focus on end-to-end customer experience across channels.

Blend

Blend is a premier AI services provider that leverages data science, AI, and technology to co-create meaningful impact for clients. The company fosters a culture of innovation and collaboration, with a diverse workforce committed to equality and professional growth.