Creator Performance Director

BellaConnections LLC; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

BellaConnections LLC is seeking a senior creator lead to manage a two-person team and drive large-scale creator seeding programs across multiple platforms. You will tailor creator archetypes for each client and optimize budgets while negotiating terms and ensuring brand-aligned content.

You will partner with Paid Media and Performance Creative teams, build enduring creator relationships, and help scale the program as we expand. Remote-ready with ET hours.

Qualifications

• 6+ years in creator, influencer, social-first creative or relevant field.
• 2+ years in a managerial role managing at least one direct report.
• Experience running creator programs at volume across multiple businesses or many creators.
• Experience allocating campaign budget and reporting on return.
• Experience with creator content used as paid media, not just pay-to-post partnerships.
• Working knowledge of usage rights, licensing, and disclosure requirements including FTC guidelines.
• Ecomm experience is required.

Responsibilities

• Run large-scale creator seeding programs with two direct reports, including strategy, budgeting, outreach sequencing, and reporting to clients.
• Define creator archetypes tailored to audience personas for each client’s brand and iterate based on learnings.
• Use Saral and Trybe to build creator pipelines across TikTok, Meta, and YouTube; guide the Creator Sourcing Associate on list building.
• Own optimization of creator budgets across clients with spend allocation across creators, platforms, and programs; track ROI and reallocate as needed.
• Create briefs tailored to brands and programs; refine briefs through content revision requests.
• Develop relationships with top creators and build an internal roster for cross-client use.
• Oversee creator contract negotiations, manage usage rights, licensing, and exclusivity windows.
• Review and report performance data across programs, building an always-on feedback loop of insights to refine strategy.
• Manage and develop two direct reports and document processes for smooth onboarding as the department grows.
• Identify opportunities for team expansion and communicate hiring needs.
• Contribute creator scope, budget estimates, and capacity planning to client proposals.
• Organize and maintain client creator CRMs across Monday.com, Saral and Trybe.
• Attend weekly partner calls to provide updates on program performance and learnings.
• Stay abreast of creator industry trends and share learnings with the team.

Skills

Creator experience

Management

Budgeting

Performance data

FTC guidelines

Ecomm experience

Job description

We are a small group of growth operators and strategists who partner with fast-growth, high-potential direct-to-consumer businesses as their injected marketing team. Creator work supports nearly every partner we have, primarily through partnership ads and creator seeding.

This person will lead the creator function, inheriting a 2-person team including a Creator Sourcing Associate and Creator Associate Manager, and will partner closely with leads on the Paid Media and Performance Creative teams. Most of our creator programs fall in the following buckets: creator seeding, creator partnership/spark ads, UGC content, and some creator affiliate work. As partner volume grows, we expect the creator team to grow with it, and this person will help define and hire those roles.

The Role

• Run large-scale creator seeding programs with the support of two direct reports. Own the seeding strategy (products, creator archetypes, posting incentives), budget management, outreach sequencing, post rate tracking, follow-up, overall program optimization, and reporting to clients.
• Define key creator archetypes tailored to the audience persona(s) of each client's brand, continuously iterating and improving as learnings surface.
• Utilize tools like Saral and Trybe to build and maintain creator pipelines across TikTok, Meta, and YouTube (depending on the needs of the partner), directing the Creator Sourcing Associate on list building and prioritization and facilitating creator affiliate onboarding where applicable.
• Own the optimization of respective creator budgets across clients, managing spend allocation across creators, platforms, and programs, tracking ROI, and reallocating budget as-needed.
• Create briefs tailored to respective brands and programs, refining as you notice gaps in the brief via recurring content revision requests.
• Work to build strong relationships with top performing creators, and, over time, create an internal roster of top talent that can be utilized across clients.
• Oversee creator contract negotiation, facilitating competitive agreements on rates and deliverables while managing usage rights, licensing, and exclusivity windows.
• Serve as the final set of eyes on creator content before it reaches a partner or goes into ads, working directly with the creator on revisions to adjust hooks, scripts or visuals.
• Review and report on performance data across creator programs including product seeding, partnership ads, UGC, and affiliate, building an always-on feedback loop of insights to refine strategy.
• Manage and develop two direct reports while documenting processes to facilitate clarity and smooth onboarding as the department makes new hires.
• As programs grow, identify opportunities for team expansion and proactively communicate hiring needs.
• Contribute creator scope, budget estimates, and capacity planning to client proposals.
• Organize and help maintain respective client creator CRMs across Monday.com, Saral and Trybe.
• Attend weekly partner calls to provide updates on creator program performance, work-in-progress updates, and key learnings.
• Stay abreast of creator industry trends, including rate norms, SaaS tools, creative formats, and the ever-evolving role creators play in marketing ecosystems, regularly sharing learnings with the team at large.

Who You Are

• Analytical and creative in equal measure. You can read a performance report and rewrite a creator video hook with equal ease.
• Clear on how creator content drives revenue, and able to explain that connection to a partner.
• Confident in your creative judgment. You can look at raw footage and know what is usable, and you can take content from good to strong.
• Direct, specific, professional and confident in writing and on calls, including when giving creators notes.
• Always eager to learn, grow and teach.
• Steady if a conversation gets tense. When negotiations stall, feedback lands badly, or creators get difficult, you stay professional and keep the relationship workable.
• Comfortable with Motion or a comparable creative analytics tool.

Requirements

• 6+ years in creator, influencer, social-first creative or relevant field. Experience with consumer brands preferred.
• 2+ years in a managerial role managing at least one direct report.
• Experience running creator programs at volume, meaning concurrent programs across multiple businesses or a high-volume of activated creators at any given time.
• Experience allocating campaign budget and reporting on return.
• Experience with creator content used as paid media, not just pay-to-post partnerships.
• Experience using performance data to inform creative decisions.
• Working knowledge of usage rights, licensing, and disclosure requirements including FTC guidelines.
• eComm experience required.
• Nice to have: TikTok Shop or Amazon creator/affiliate partnerships.

Compensation, Availability & Bonuses

• $80K-$120K + performance incentives
• Employment Type: Full-time, with a 90-day trial period.
• Schedule: Fully remote. Core hours 9am-5pm ET, with up to 1 hour of flexibility on either side.