Creator Manager (UGC & Affiliate Programs)

Eyeball Factory; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Performance bonus

Remote work

Flexible hours

Job summary

Eyeball Factory seeks a leader to own its creator programs end to end across multiple clients. You will onboard, coach, retain, and manage payouts, budgets, data, and all creator communications.

This is not a coordinator role; you will make calls, own outcomes, and be the go-to person creators think of for the program. Remote, full-time in US with EST overlap; base salary plus performance bonus tied to KPIs.

Qualifications

• Experience running creator/UGC/affiliate programs.
• Have managed 20-50+ active creators.
• Native on TikTok and Instagram; know what performs.

Responsibilities

• Own onboarding for new creators, set expectations and briefs.
• Run creator group chats and retention strategies; design sprints and challenges.
• Maintain dashboards: views, CPM, sales, retention; deliver weekly client reporting.
• Own all creator-facing communication across client programs.

Skills

High EQ

People coaching

Creator programs

Data analysis

Communication

AI tooling

Leadership

Onboarding

Tools

ManyChat

Growi

Google Sheets

Discord

Slack

WhatsApp

Job description

Eyeball Factory is a performance marketing and creative agency for DTC and SaaS brands. We run large-scale creator programs for big clients within health, wellness, supplements and skincare — programs with 50+ active creators each, producing hundreds of TikTok and Instagram videos a month, tied directly to views and sales.

The role

You will own our creator programs end to end - across multiple clients. Onboarding, coaching, retention, community, payouts, rates, budget, data, and every piece of communication that touches a creator.

Today the founder runs this himself. Your job is to take it off his plate entirely and run it better than he does. This is not a coordinator role. You make the calls, you own the outcomes, and you are the person creators think of when they think of the program.

Remote - Full-time - US (EST) working-hours overlap required - Base salary + performance bonus tied to program KPIs

Who you are

• High EQ first. You read people through text. You notice when a creator is drifting before they say anything, and you know whether they need a push, a check-in, or space.
• A people person who wants creators to win. You coach, you guide, you celebrate wins publicly and give hard feedback privately. Creators stay in programs because of you.
• A content eye. You know a good hook in the first two seconds and can explain exactly why a video flopped - pacing, framing, angle, CTA - in language a creator can act on.
• Data-literate. You build your own trackers, rank creators by views, CPM, and sales, and spot which hooks and formats are winning across the network.
• Always responsive. Creators live in DMs and group chats. So do you.
• AI-native. You use Claude, ChatGPT, and similar tools daily to draft, analyze, summarize, and move faster.
• A leader. You take initiative, make recommendations, and act on them. You do not wait to be told.

What you'll own

Onboarding

• Run onboarding for new creators: agreements, expectations, first briefs, first video live fast.
• Set the tone from day one so creators know what good looks like and who to go to.
• Review creator output, give hook-level and structure-level feedback, and write briefs when needed.
• Build and maintain hook banks, winning-format libraries, and examples of good vs. bad content per client.

Community & retention

• Run the creator group chats (WhatsApp, Slack, Discord). Keep the energy up, recognize wins, respond fast.
• Design and run sprints and challenges (views-based, sales-based, hybrid) that drive output.
• Track churn and re-engage creators before they go quiet.
• Own commission structures, CPM deals, bonuses, and payouts.
• Negotiate and renegotiate creator rates. Control the program budget per client.

Data & reporting

• Maintain per-creator and per-program dashboards: output, views, CPM, sales, retention.
• Deliver weekly reporting to clients with clear recommendations, not just numbers.
• Own all creator-facing communication across every client program.
• Run outreach and DM automation through ManyChat; use Growi for affiliate tracking.

Must-haves

• Experience - 2+ years running creator / UGC / affiliate programs
• Scale - Have personally managed a program of 20-50+ active creators at one time
• Platforms - Native on TikTok and Instagram - you know what performs and why
• Tools - Slack, WhatsApp, Discord, ManyChat, Google Sheets; Growi familiarity a plus
• AI - Daily use of Claude, ChatGPT, or equivalent in your workflow
• Availability - Remote, with working hours that overlap US Eastern Time (EST)
• Language - Excellent written English; you write fast, warm, and clear

Nice to have

• Agency experience managing programs for multiple brands simultaneously
• Exposure to TikTok Shop, Spark Ads, or whitelisting
• Experience with sprint-style campaigns tied to launches or events

This is not for you if

• You take hours to reply to a creator.
• You treat creators as vendors - transactional tone, no relationship.
• You can't open a spreadsheet and tell us which creators are underperforming and why.
• You don't understand what motivates creators or why they leave programs.
• You need instructions before you act.

Your first 90 days

• 0-30 - Onboarded into every client program; running all group chats and creator comms; founder is out of the day-to-day
• 31-60 - Own payouts, rates, and reporting; first sprint or challenge designed and launched by you
• 61-90 - Retention and output per creator measurably up; you are recommending program changes to clients and the founder based on your data