Creator Partnerships Strategist & Producer

Washpost; New York (IA); On-site; USD 90,000 - 150,000; Full time

Job summary

The Washington Post is looking for a Creator Partnerships Strategist & Producer to support creator-led branded content within WP Studios. You will identify talent, guide campaigns from outreach to distribution, and work with Creative Strategy, Video Production and Business Affairs to deliver on-brand, high-quality content across platforms.

You will balance client objectives with platform nuances and audience needs while building strong creator relationships throughout campaigns.

Qualifications

• 5+ years experience sourcing, evaluating and developing partnerships with creators for branded content, social media or digital campaigns.
• Experience guiding creators or talent through content production, including briefing, scripting, feedback and revisions.
• Experience developing creator, social media or branded content strategies based on client objectives, audiences, platforms and campaign goals.
• Experience working directly with creators, clients and cross-functional creative or production teams throughout campaign development and execution.
• Experience negotiating creator or talent fees and managing campaign budgets.
• Strong understanding of social platforms, creator trends, audience behavior and platform best practices.
• Ability to evaluate creators based on audience, expertise, platfor

Responsibilities

• Develop creator partnership strategies that align client objectives and KPIs with the right platforms, formats, audiences and talent.
• Source and vet creators based on their professional experience, industry expertise, audience, platform presence, content quality and campaign fit.
• Negotiate creator fees, manage campaign budgets and maintain strong creator relationships throughout each partnership.
• Serve as the primary liaison for creators from initial outreach through content development and posting, providing clear communication and coordination throughout the campaign lifecycle.
• Guide creators through project briefing, scripting and revisions to ensure content remains on brand, responds to client feedback and is delivered on time.
• Partner with Creative Strategists to develop creator recommendations and proposal materials for RFP responses and proactive pitches, supported by audience insights, platform best practices and industry trends.
• Create sales materials and case studies that demonstrate WP Studios' creator and social capabilities.
• Coordinate client review and approval and support the organic and paid distribution of creator content across social platforms.
• Partner with Video Production, Program Management and Business Affairs to bring creator‑led branded programs to market.
• Use creator discovery and trend tools to identify talent, track industry developments and inform campaign decisions.
• Maintain an up‑to‑date database of vetted creators, including professional experience, industry expertise and highest‑performing platforms.

Skills

Sourcing creators

Evaluating partnerships

Creator production guidance

Branded content strategy

Budget negotiation

Campaign budgeting

Cross-functional collaboration

Creator trends

Job description

Join the future of news

We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning News and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

The Washington Post is seeking a Creator Partnerships Strategist & Producer to support creator-led branded content programs within WP Studios. This role combines creator partnership strategy with hands‑on production, helping identify the right talent for client opportunities and guiding creators from initial outreach through content development, approval and distribution.

The Creator Partnerships Strategist & Producer will support both pre‑sale strategy and post‑sale execution, partnering with creators and internal teams to develop branded programs that align client objectives with the right platforms, formats, audiences and talent. This role works closely with Creative Strategy, Video Production, Program Management and Business Affairs, and will serve as a primary partner to creators throughout the campaign lifecycle, helping ensure content is strategically sound, on brand and delivered on time.

What Motivates You

You are excited by the evolving creator economy and enjoy identifying talent who can authentically connect brands with audiences.

You enjoy building creator partnerships that balance client objectives, audience needs, platform dynamics and strong creative ideas.

You are energized by working directly with creators and helping turn an initial concept into compelling, high‑quality branded content.

You enjoy combining strategic thinking with hands‑on production and seeing programs through from pitch to execution.

You are curious about social platforms, audience behavior, creator trends and emerging formats and use those insights to strengthen your recommendations.

You thrive in collaborative environments where creative, production, business and client considerations must come together to deliver successful work.

You value strong relationships and enjoy serving as a trusted partner to creators throughout the lifecycle of a campaign.

How You'll Support the Mission

• Develop creator partnership strategies that align client objectives and KPIs with the right platforms, formats, audiences and talent.
• Source and vet creators based on their professional experience, industry expertise, audience, platform presence, content quality and campaign fit.
• Negotiate creator fees, manage campaign budgets and maintain strong creator relationships throughout each partnership.
• Serve as the primary liaison for creators from initial outreach through content development and posting, providing clear communication and coordination throughout the campaign lifecycle.
• Guide creators through project briefing, scripting and revisions to ensure content remains on brand, responds to client feedback and is delivered on time.
• Partner with Creative Strategists to develop creator recommendations and proposal materials for RFP responses and proactive pitches, supported by audience insights, platform best practices and industry trends.
• Create sales materials and case studies that demonstrate WP Studios' creator and social capabilities.
• Coordinate client review and approval and support the organic and paid distribution of creator content across social platforms.
• Partner with Video Production, Program Management and Business Affairs to bring creator‑led branded programs to market.
• Use creator discovery and trend tools to identify talent, track industry developments and inform campaign decisions.
• Maintain an up‑to‑date database of vetted creators, including professional experience, industry expertise and highest‑performing platforms.

The Skills and Experience You Bring

Qualifications

• 5+ years experience sourcing, evaluating and developing partnerships with creators for branded content, social media or digital campaigns.
• Experience guiding creators or talent through content production, including briefing, scripting, feedback and revisions.
• Experience developing creator, social media or branded content strategies based on client objectives, audiences, platforms and campaign goals.
• Experience working directly with creators, clients and cross‑functional creative or production teams throughout campaign development and execution.
• Experience negotiating creator or talent fees and managing campaign budgets.
• Strong understanding of social platforms, creator trends, audience behavior and platform best practices.
• Ability to evaluate creators based on audience, expertise, platfor