Creator Partnerships Lead & Content Producer

Washpost; New York (IA); Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

The Washington Post is looking for a Creator Partnerships Strategist & Producer to support creator-led branded content within WP Studios. You will identify talent, guide campaigns from outreach to distribution, and work with Creative Strategy, Video Production and Business Affairs to deliver on-brand, high-quality content across platforms.

You will balance client objectives with platform nuances and audience needs while building strong creator relationships throughout campaigns.

Qualifications

• 5+ years experience sourcing, evaluating and developing partnerships with creators for branded content, social media or digital campaigns.
• Experience guiding creators or talent through content production, including briefing, scripting, feedback and revisions.
• Experience developing creator, social media or branded content strategies based on client objectives, audiences, platforms and campaign goals.
• Experience working directly with creators, clients and cross-functional creative or production teams throughout campaign development and execution.
• Experience negotiating creator or talent fees and managing campaign budgets.
• Strong understanding of social platforms, creator trends, audience behavior and platform best practices.
• Ability to evaluate creators based on audience, expertise, platfor

Responsabilités

• Develop creator partnership strategies that align client objectives and KPIs with the right platforms, formats, audiences and talent.
• Source and vet creators based on their professional experience, industry expertise, audience, platform presence, content quality and campaign fit.
• Negotiate creator fees, manage campaign budgets and maintain strong creator relationships throughout each partnership.
• Serve as the primary liaison for creators from initial outreach through content development and posting, providing clear communication and coordination throughout the campaign lifecycle.
• Guide creators through project briefing, scripting and revisions to ensure content remains on brand, responds to client feedback and is delivered on time.
• Partner with Creative Strategists to develop creator recommendations and proposal materials for RFP responses and proactive pitches, supported by audience insights, platform best practices and industry trends.
• Create sales materials and case studies that demonstrate WP Studios' creator and social capabilities.
• Coordinate client review and approval and support the organic and paid distribution of creator content across social platforms.
• Partner with Video Production, Program Management and Business Affairs to bring creator‑led branded programs to market.
• Use creator discovery and trend tools to identify talent, track industry developments and inform campaign decisions.
• Maintain an up‑to‑date database of vetted creators, including professional experience, industry expertise and highest‑performing platforms.

Connaissances

Sourcing creators

Evaluating partnerships

Creator production guidance

Branded content strategy

Budget negotiation

Campaign budgeting

Cross-functional collaboration

Creator trends

Description du poste

The Washington Post is looking for a Creator Partnerships Strategist & Producer to support creator-led branded content within WP Studios. You will identify talent, guide campaigns from outreach to distribution, and work with Creative Strategy, Video Production and Business Affairs to deliver on-brand, high-quality content across platforms.

You will balance client objectives with platform nuances and audience needs while building strong creator relationships throughout campaigns.