Creator Partnerships Manager

Favored; New York (NY); Hybrid; USD 75,000 - 86,000; Full time

Benefits offered by this job

Full benefits

Hybrid work option

Competitive salary

Job summary

Favored, a dynamic video commerce company, is hiring a Creator Partnerships Manager to own the day-to-day, 1:1 management of our signed creator roster. You will manage relationships, match creators to brand campaigns, negotiate contracts, and ensure creators on the roster feel supported and set up to succeed.

You will report to the leader overseeing our creator network, thrive on relationship management, and operate in the fast-moving TikTok Shop ecosystem while building a career in the creator

Qualifications

• 1-3+ years in influencer/creator management or related field
• Strong understanding of TikTok Shop, affiliate marketing, and livestream commerce or quick learner
• Excellent written and verbal communication, professional and empathetic tone

Responsibilities

• Serve as the primary day-to-day contact for a roster of signed TikTok Shop creators
• Source, pitch, and sign new creators
• Match creators to brand campaigns based on niche, audience, and past performance
• Negotiate creator contracts and deal terms (paid partnerships, usage rights, commissions)
• Review contracts for red flags and escalate issues as needed
• Coordinate content deliverables, timelines, and approvals between creators and brands
• Track campaign details, deal status, and payments in internal systems
• Proactively communicate deal updates and platform changes to creators
• Identify opportunities to grow creator relationships (new categories, live selling, higher-tier deals)
• Collaborate with brand partnerships, live production, and operations teams for smooth execution
• Stay fluent in TikTok Shop terminology to advise creators effectively

Skills

Relationship management

Contract negotiation

TikTok Shop ecosystem

Communication

Organization

Job description

Favored is a dynamic and innovative video commerce company that partners with platforms, brands, and creators to boost engagement, build communities, and drive sales through shoppable video across multiple platforms. As a leading TikTok Shop Partner, we collaborate with a diverse range of clients, from global giants to cutting-edge small businesses. Our team is a blend of creative minds, tech enthusiasts, and business professionals who thrive on creating impactful content and products that ensure ecommerce success for our clients.

About the Role

We're hiring a Creator Partnerships Manager to own the day-to-day, 1:1 management of our signed creator roster. This person will be the primary point of contact for our creators - managing relationships, matching creators to brand deals, negotiating contracts, and making sure every creator on the roster feels supported and set up to succeed. You'll report to the leader overseeing our full creator network.

This is a high-ownership role for someone who thrives on relationship management, is comfortable operating in the fast-moving TikTok Shop ecosystem, and wants to build a career in the creator economy.

What You Will Be Doing:

• Serve as the primary day-to-day point of contact for a roster of signed TikTok Shop creators
• Source, pitch, and sign new creators
• Match creators to relevant brand campaigns based on their niche, audience, and past performance
• Negotiate creator contracts and deal terms (paid partnerships, whitelisting/dark posts, usage rights, affiliate commission structures)
• Review contracts for red flags and escalated issues appropriately
• Coordinate content deliverables, timelines, and approvals between creators and brand partners
• Track and manage campaign details, deal status, and payments across our internal systems
• Proactively communicate with creators - deal updates, TikTok Shop policy changes, new opportunities, platform best practices
• Handle sensitive creator communications with professionalism and care (retention conversations, personal circumstances, disputes)
• Identify opportunities to grow existing creator relationships (new brand categories, live selling, higher-tier deals)
• Partner cross-functionally with brand partnerships, live production, and operations teams to ensure smooth campaign execution
• Stay fluent in TikTok Shop ecosystem terminology and mechanics (EC levels, GMV, TAP, Spark Ads, GMV Max) to advise creators effectively

Qualifications

• 1-3+ years of experience in influencer/creator management, talent management, or a related field (agency experience a plus)
• Strong understanding of TikTok Shop, affiliate marketing, and/or livestream commerce (or a fast learner who can get up to speed quickly!)
• Excellent written and verbal communication - you can talk to a creator and a brand contact in the same tone: clear, professional, with empathy
• Comfort with contract terms and negotiation; detail-oriented enough to catch red flags
• Highly organized - able to manage dozens of active relationships and deals simultaneously without dropping details
• Able to navigate sensitive or emotional conversations with creators
• Self-starter who can operate with autonomy while still looping in leadership on key decisions
• Comfortable in a fast-paced, high-growth startup environment

Nice to Have

• Existing relationships with TikTok Shop creators or familiarity with the creator economy
• Background in social media, content creation, or e-commerce
• Bonus points if you're a TikTok Shop affiliate yourself - firsthand experience means you'll understand our creators' world from the inside

Why Favored

You'll be joining at a pivotal moment as we scale our signed roster and creator network programs. This role has a ton of growth potential; the person who excels here will have a path to lead and expand our talent management function as the team grows.

What We Offer

• Full-time with benefits
• Must be local to Los Angeles or New York. The position is primarily in-office with hybrid flexibility as approved by your manager.
• The pay range for this role is: $75,000 - $86,000 USD per year

This range is a good faith estimate of the compensation we believe we would offer for this role at the time of this posting; the final offer will be determined by relevant factors such as qualifications, skills, and experience, and may result in compensation outside of this range.

Join us at Favored and be a part of a team that's shaping the future of creator video commerce!