Creator Partnerships/Influencer Marketing Specialist

Blue Wheel; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Blue Wheel is seeking a Creator Partnerships Specialist to manage high-volume creator, customer, affiliate, and social commerce content programs. The role supports sourcing, outreach, partnership development, community engagement, content quality, campaign optimization, and reporting under the Creator Partnerships Manager.

The ideal candidate will execute at scale, identify trends, and propose opportunities to improve program performance across multiple platforms and campaigns.

Qualifications

• 2–4+ years in creator partnerships or related fields such as influencer marketing.

Responsibilities

• Develop creator recommendations aligned with client objectives, audiences and budgets.
• Identify creators and platform trends across TikTok, Instagram, YouTube, and other platforms.
• Negotiate compensation, deliverables, usage rights, and terms within budgets.
• Manage outreach workflows and respond to creator and customer inquiries.
• Track movement from outreach to posting and payout eligibility; report on campaign performance.
• Build long-term relationships to expand Blue Wheel's creator network.

Skills

Creator partnerships

Influencer marketing

Affiliate marketing

Community management

Social media

Lifecycle programs

Customer advocacy

Social commerce

Canva or design basics

Tools

Klear

GRIN

Aspire

CreatorIQ

Job description

Blue Wheel is seeking a Creator Partnerships Specialist to support high-volume creator, customer, affiliate, and social commerce content programs.

This role works under the direction of the Creator Partnerships Manager while independently managing creator sourcing, outreach, partnership development, community engagement, content quality, campaign optimization, and reporting across high-volume creator, customer, affiliate, and social commerce programs. The ideal candidate is an experienced operator who can execute at scale while identifying trends and opportunities that improve program performance.

Key Responsibilities

• Develop creator recommendations aligned with client objectives, target audiences, campaign goals, and budgets.
• Identify emerging creators, platform trends, and partnership opportunities across TikTok, Instagram, YouTube, TikTok Shop, and other relevant platforms.
• Recommend creator strategies and content approaches to improve campaign performance.
• Support creator sourcing and outreach across relevant brand categories, audience niches, and product-use cases.
• Review creator recommendations for brand fit, category relevance, audience alignment, content quality, and platform behavior.
• Manage outreach workflows, follow-ups, creator/customer questions, and participation status.
• Support customer activation campaigns in partnership with the manager, account team, lifecycle team, and client team.
• Support post-purchase creator/customer invite workflows where applicable.
• Track creator and customer movement from outreach to interest, community join, content submission, posting, and payout eligibility.
• Maintain organized pipeline trackers and flag gaps, bottlenecks, or pacing risks.
• Recommend workflow improvements to increase creator/customer conversion and posting rates.
• Negotiate creator compensation, deliverables, usage rights, exclusivity, and campaign terms within approved budgets.
• Build long-term relationships with creators while expanding Blue Wheel's creator network.

Required Experience

• 2-4+ years of experience in creator partnerships, influencer marketing, affiliate marketing, community management, social media, lifecycle/community programs, customer advocacy, or social commerce.
• Experience managing creator outreach, creator communication, community workflows, campaign tracking, or affiliate/content programs.
• Strong organizational skills and comfort working in spreadsheets, trackers, dashboards, creator platforms, or CRM-style systems.
• Familiarity with TikTok, Instagram Reels, TikTok Shop, creator content formats, and short-form video behavior.
• Strong written communication skills with the ability to communicate clearly and professionally with creators, customers, and internal teams.
• Experience creating creator briefs, campaign documentation, or educational resources using Canva or similar design tools.
• Ability to manage repetitive but detail-sensitive work without losing accuracy.
• Experience using creator management platforms (Klear, GRIN, Aspire, CreatorIQ, etc.) and project management tools to support sourcing, outreach, reporting, and campaign organization.
• Ability to balance speed, attention to detail, and creator/customer experience.
• Ability to identify patterns and make recommendations to improve workflow, posting rate, or creator participation.

Preferred Experience

• Experience with TikTok Shop, affiliate creator programs, Discord communities, UGC programs, customer advocacy programs, or product seeding campaigns.
• Experience supporting consumer brands across categories such as beauty, wellness, home, lifestyle, CPG, fashion, pets, family, fitness, or retail.
• Familiarity with creator incentive programs, content challenges, bonus tracking, ambassador programs, or community-based creator activations.
• Experience collecting and organizing live content links, creator handles, Spark codes, usage permissions, or campaign performance data.
• Understanding of FTC disclosure expectations and basic brand safety considerations.