We're a fast-scaling DTC supplement brand with a high-output creative operation. We move fast, we care deeply about creative quality, and we're building a team of people who are obsessed with content and with building things that work.
We're now building a creator program that runs like TikTok Shop, but for our brand only. Creators don't get flat fees. They get a percentage of the ad spend we put behind their content. The better their content performs, the more we scale it, and the more they earn. We need one person to build, own, and run this entire program.
The Role:
This is not a coordinator role. You are the CEO of the creator side of our business.
Nobody is going to hand you a task list. You'll be expected to show up every day already thinking about how to grow this program: which creators to find, how to find them, how to onboard them, how to get better content out of them, and how to turn a group of individual creators into a team that wants to win with us. You'll have full ownership, real budget, and a direct line to the founder.
You'll work closely with our Creative Strategist so that what creators produce is aligned with what's actually working in our ads, and you'll feed performance data straight back to the creators so they can get better.
What You'll Own:
- Sourcing and recruiting: Find exceptional creators through TikTok, TikTok Shop, Instagram, Trybe, and any other channel you can make work.
- Build and maintain a live pipeline of prospects, outreach, and conversions: Set a high bar. We don't want volume. We want creators who can talk to camera, tell a story, and hold attention. Natural storytellers who can "yap" for two minutes and keep you watching
- Onboarding and partnership structure: Own outreach, negotiation, contracts, and onboarding
- Run our ad-spend-share model: brief creators on how it works, set expectations, and make sure they understand exactly how they get paid and why performance matters
- Coordinate product shipments and delivery timelines
- Run a leaderboard so creators can see where they stand and what top performers are doing
- Host regular touchpoints (weekly calls, group updates, 1:1s) to share results, what's working, and what to try next
- Treat creators like team members, not vendors. Build the culture that makes good creators want to stay
- Organise approved assets and keep workflows clean so nothing slips
- Work with the Creative Strategist and media buying to get the best content into partnership ads
- Identify top performers early and double down on them; cut what's not working
- Stay ahead of what's trending on TikTok, Reels, and Shorts right now
- Report on program performance and continually propose what to build next
Who You Are
- Creator community and operating system
- Build the internal "TikTok Shop for one brand": a system where creators get briefs and ideas, submit content, receive feedback, and see their performance
- Content quality and performance
- Review creator content against brand guidelines and the current creative strategy
- Research what other brands are doing with creator programs and steal what works
- You've done this before for e-commerce or DTC brands and can show us the brands, exactly what you did, and the results
- You've sourced and managed UGC creators or influencers at scale and know how to get great output from them
- You've worked with, or are at least very familiar with, TikTok Shop's affiliate model and understand why performance-based creator compensation works
- Experience with Trybe is a strong plus
- You're organised enough to run 30+ creator relationships, deadlines, and a content pipeline without dropping anything
- You can read a creative strategy and immediately know what the content should look and feel like
- You're hungry and always on. You default to action, you don't wait to be told, and you'd rather ship an imperfect system this week than a perfect one next month
- You love to build. We know work is work and some days are hard, but for the most part you get a real kick out of building something and being excellent at it
What We're NOT Looking For
- Someone who needs every idea handed to them
- Someone who manages a spreadsheet of creators and calls it a program
- Someone who's only run flat-fee influencer campaigns and hasn't thought about performance
- Someone who isn't excited by creator content and creator relationships
How to Apply
Record a Loom (5-10 minutes max) covering the following:
- IMPORTANT!!!
- Your experience. Which e-commerce or DTC brands have you run creator or influencer programs for? What exactly did you do, how many creators did you manage, and what were the results (numbers, please)?
- How you source creators today. Walk us through your actual process, step by step.
- Your tools and platforms. What do you use for sourcing, outreach, tracking, payments, and communication? Have you used Trybe, TikTok Shop, Insense, Backstage or similar?
- A quick build. If you joined us Monday, how would you structure a performance-based creator program in your first 30 days? Be specific.
- A brief. Give a short example of how you'd brief a creator on a talking-head storytelling concept for a health and wellness product.
- Applications without a Loom won't be reviewed.