Creator & Influencer Marketing Lead

Vineyard Vines; Stamford (CT); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Employee discount

401(k)

Commuter benefits

Paid family leave

Health savings account

Flexible spending accounts

Life & disability insurance

Onsite gym

Wellness programs

Summer Fridays

Vacation policy

Job summary

Vineyard Vines in Stamford, CT, is seeking a Talent and Influencer Marketing Manager to lead global creator, influencer, and ambassador initiatives. You will own the influencer budget, shape multi-channel strategies, and drive brand awareness across Instagram, TikTok, YouTube, and emerging channels.

You will collaborate with PR, E‑commerce, Retail, and Legal teams to ensure compliant messaging, measurable ROI, and scalable reporting.

Qualifications

• 4–6+ years of experience in influencer marketing, talent management, or brand communications, ideally within fashion, retail, or consumer lifestyle apparel.
• Proven negotiation skills with deep knowledge of talent contracts, licensing, FTC compliance, and rate card benchmarks across Instagram, TikTok, and YouTube.
• Strategic cross-functional leader who thrives in a fast-paced environment and can influence partners across social, PR, e-commerce, and merchandising.
• Deep fluency in digital culture: sharp pulse on emerging creator trends that match the vineyard vines lifestyle.

Responsibilities

• Conceptualize, build, and execute end-to-end talent and influencer strategies aligned with 360-degree brand campaigns, seasonal product launches, and regional retail moments.
• Manage the overall influencer marketing budget. Negotiate complex, high-tier creator contracts, usage rights, and long-term brand ambassador agreements to maximize ROI and earned media value.
• Direct the sourcing, vetting, and onboarding strategy for diverse digital talent—ranging from nano-creators to celebrity brand partners—ensuring alignment with the #EDSFTG aesthetic and brand values.
• Oversee scalable influencer seeding, product gifting programs, and experiential activations (including hosted influencer trips, event sponsorships, and store launch VIP access).
• Partner closely with PR, Social Media, E-Commerce, Retail, and Legal/Finance teams to ensure integrated messaging, compliance (FTC guidelines), and seamless conversion tracking.
• Standardize analytics framework across paid and organic talent efforts. Deliver executive-level monthly recaps that track engagement, traffic, conversion, and brand sentiment using industry tools.
• Direct relationships with external agency partners, platforms (e.g., CreatorIQ, GRIN, Captiv8), and talent management agencies.

Skills

Influencer marketing

Talent management

Brand communications

Contract negotiation

Analytics

Cross-functional coordination

Digital trends

Team leadership

Tools

CreatorIQ

GRIN

Captiv8

Job description

Vineyard Vines in Stamford, CT, is seeking a Talent and Influencer Marketing Manager to lead global creator, influencer, and ambassador initiatives. You will own the influencer budget, shape multi-channel strategies, and drive brand awareness across Instagram, TikTok, YouTube, and emerging channels.

You will collaborate with PR, E‑commerce, Retail, and Legal teams to ensure compliant messaging, measurable ROI, and scalable reporting.