Creator & Content Marketing Lead — Equity & Unlimited PTO

auster; United States, Northern America, Americas; Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Startup equity

Unlimited PTO

Health insurance reimbursement

Retirement plan

Job summary

Inkwell Games seeks a Creator & Content Marketing Manager to lead social and influencer marketing and run a high-volume content engine across TikTok, Instagram and Facebook.

You will script, shoot, edit, and publish content quickly, build an influencer program, and collaborate on brand storytelling while using analytics to improve engagement and impact.

Qualifications

• 3–6 years in social or influencer marketing for consumer brands or apps.
• Creator-operator who knows how short-form video is made.
• Strong design instincts for thumbnails, graphics, and on-brand assets.
• High ownership and follow-through.
• Love for puzzles and games.
• Comfort in chaos; asynchronous collaboration across time zones.

Responsibilities

• Run the content engine: own the content strategy and calendar across TikTok, Instagram, and Facebook; script, shoot, edit, and publish at a fast pace.
• Explore YouTube Shorts and determine its viability.
• Use Anastasia and the team as on‑camera resources while driving the calendar.
• Build and maintain an influencer/creator program with onboarding, relationships, and clear guidelines.
• Partner on strategy: align with brand pillars, leverage analytics to guide next content batches.

Skills

Social media marketing

Influencer marketing

Video production

Design instincts

Async collaboration

Puzzle affinity

Tools

Canva

Job description

Inkwell Games, the studio behind daily digital logic puzzles like Stars, Fields and Lazy River, is hiring a Creator & Content Marketing Manager to take over social and influencer marketing from its founder, running a high-volume content engine across TikTok, Instagram and Facebook, building an influencer/creator program, and using data to double down on what works.

Responsibilities

Run the content engine:
• Own the content strategy and calendar across TikTok, Instagram, and Facebook. Script, shoot, edit, and publish, at a real clip
• Explore YouTube Shorts and help us figure out if and how we go after it
• Use Anastasia and the team as on-camera resources when it makes sense, but drive the calendar yourself
• Bring a steady stream of content ideas rooted in the puzzles themselves, our brand values, the community, and what's working in short-form right now

Build the influencer and creator program:
• Source, vet, and onboard new influencers and micro-creators in our audience pockets
• Maintain and grow those relationships over time
• Maintain guidelines and messaging memos to ensure consistent storytelling

Partner on strategy:
• Work with Anastasia on brand pillars and storyline
• Live in the numbers: TikTok analytics, Instagram insights, PostHog, and let the signal steer the next batch of content
• Bring outside perspective on where the puzzle and brain-health/mindful-phone-use space is heading

Requirements

• Not your first rodeo: 3-6 years running social and/or influencer marketing, ideally for a consumer brand or app
• A creator-operator who knows how short-form video actually gets made
• Genuinely strong design instincts; can design thumbnails, graphics, and on-brand visual assets (Canva is fine)
• High ownership and follow-through
• You love puzzles and games
• Comfort in chaos
• Async fluency, working across time zones

Startup equity (real upside). Generous PTO (currently unlimited, tracked only to ensure it's taken). Health insurance reimbursement (where applicable). Retirement plan (where applicable).

To apply

Submit your application with your portfolio, resume/CV and other materials via the listing on their official careers page.
Click here to apply!
If this role sounds like a strong fit and you’d like to learn more, Inkwell Games would love to hear from you. Applications will be reviewed on a rolling basis. We appreciate all applications but only shortlisted candidates will be contacted for next steps.

While we have publicised this opportunity, please note that: (i) the application and selection process is managed by the advertising company/organisation; and (ii) we rely on them to: provide accurate, up-to-date details about themselves and the opportunity; ensure that opportunities are ethical and paid fairly.