Social Media Manager at Wand

Feedinkoo; United States; Remote; USD 65,000 - 110,000; Full time

Benefits offered by this job

Remote work flexibility

Job summary

Wand in the United States is seeking a creative Social Media Manager to own the branded channels across Instagram, TikTok, X, and YouTube. You will craft a bold social voice that resonates with PC gamers and translate features into engaging content that drives growth.

Join a Growth team partner with Product Marketing, Brand, and Influencer Marketing to build community, shape content strategy, and analyze performance to optimize reach and engagement across platforms.

Qualifications

• 3–5 years of social media management experience, preferably in gaming, tech, or consumer software.
• Portfolio demonstrating creative content across multiple platforms.
• Native fluency in gaming culture and authentic GenZ/Millennial resonance.
• Excellent writing in gaming voice across X, Instagram, and TikTok.
• Strong instinct for trending gaming moments and timely content.
• Proven track record growing social accounts and engaged communities.
• Strong writing, adaptable tone for different audiences.

Responsibilities

• Lead Wand’s social media across Instagram, TikTok, X, and YouTube with bold content strategies.
• Collaborate with video teams to produce long/short-form content with briefs and feedback.
• Create original content including videos, graphics, memes, and posts resonating with gamers.
• Ideate content series highlighting features like interactive maps, game assists, and clips.
• Stay ahead of gaming trends to craft timely, on-brand content.
• Balance product education with entertainment and community-building content.
• Coordinate with design for assets and brand consistency.
• Support paid campaigns with social-first creative concepts.

Skills

Social media management

Gaming culture fluency

Creative writing

Content strategy

Project management

Agency management

Analytics

Tools

Sprout Social

Hootsuite

Adobe Premiere

After Effects

Figma

Job description

Wand makes gaming magical. Through game customization and guidance, we build tools that help players have more fun in their favorite games.

Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we’re hoping you’ll join us.

About Us

At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real‑time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 million players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we’re only just beginning to reshape what playing a game can feel like. Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.

About The Role

We’re seeking a creative and strategic Social Media Manager to build and grow Wand’s branded social media presence across platforms. This role sits within our Growth team and will work closely with Growth (Product Marketing, Brand, Influencer Marketing) and Product teams to create engaging content that drives community growth, brand awareness, and positions Wand as the ultimate gaming companion.

You’ll own the full content lifecycle for our branded channels—from ideation and content creation to publishing and performance analysis. This is a hands‑on role where you’ll be both strategist and creator, developing a distinct social voice that resonates with PC gamers while showcasing the breadth of Wand’s capabilities beyond game assists. You should be someone who genuinely lives in gaming culture—the person who already follows gaming memes, participates in gaming communities, and has opinions about the latest gaming discourse.

What You’ll Do

Content Strategy & Creation

• Lead Wand’s social media presence across Instagram, TikTok, X (Twitter), and YouTube—shaping how hundreds of thousands of gamers discover and engage with our platform through bold, creative content strategies.
• Manage relationships with video production team or agencies to produce long/short‑form video content, providing creative briefs, feedback, and quality oversight.
• Create original content including short‑form videos, graphics, memes, and written posts that resonate with gaming audiences while leveraging gameplay footage, creator partnerships, and community content.
• Ideate and produce creative content series that highlight Wand’s features (interactive maps, game assists, video clipping, contextual guidance) in engaging, authentic ways.
• Stay ahead of gaming trends, news, memes, and cultural moments to create timely, relevant content with sharp instinct for what will resonate.
• Balance product education with entertainment and community‑building content.

Cross‑Functional Collaboration

• Collaborate with video production team on YouTube content strategy, providing creative direction and optimizing for community growth as well as translating long‑form video content into social‑first clips and promotional content.
• Partner with Product Managers to identify shareable product moments and turn features into community conversation starters.
• Work with Brand team to ensure content aligns with Wand’s positioning as a comprehensive gaming platform.
• Collaborate with Influencer Marketing to maximize reach of creator partnerships through strategic social amplification and repurpose creator content.
• Coordinate with Design team on visual assets and maintain brand consistency.
• Support Performance Marketing with social‑first creative concepts for paid campaigns.

Community Engagement & Growth

• Build and nurture Wand’s social media community through authentic engagement and conversation.
• Monitor comments, DMs, and mentions to foster positive community interactions.
• Identify opportunities for community‑driven content and user‑generated content initiatives.
• Extend Wand’s presence beyond owned channels by identifying opportunities to participate in relevant gaming conversations, communities, and cultural moments.

Analytics & Optimization

• Track social media performance across platforms using engagement, reach, and growth metrics.
• Analyze content performance to identify high‑performing formats, topics, and posting strategies.
• Provide regular reporting on channel growth, engagement trends, and content effectiveness.
• Use data insights to continuously refine content strategy and optimize posting schedules.

Content Operations

• Maintain content calendar and ensure consistent posting cadence across platforms.
• Manage content approval workflows with stakeholders.
• Stay current on platform algorithm changes and best practices.
• Build and maintain asset library for efficient content production.

What You Need

• 3‑5 years of social media management experience, preferably in gaming, tech, or consumer software.
• Portfolio demonstrating creative content creation across multiple social platforms.
• Native fluency in gaming internet culture and ability to create content that resonates authentically with GenZ and Millennial gamers.
• Exceptional ability to write in authentic gaming voice across platforms—from witty X posts to engaging Instagram captions to TikTok‑native copy.
• Strong instinct for identifying trending gaming moments and translating them into timely, on‑brand social content.
• Proven track record growing social media accounts and building engaged communities.
• Excellent writing skills with ability to adapt tone for different platforms and audiences.
• Strong project management skills with ability to manage multiple content streams simultaneously.
• Experience managing external contractors, freelancers, or agencies for content production.
• Knowledge of social media management and analytics tools (Sprout Social, Hootsuite, etc.).
• Data‑driven approach to content optimization and performance analysis.

Nice‑to‑Haves

• Background in gaming industry or deep passion for PC gaming.
• Experience with rebrand or product repositioning campaigns.
• Video production and editing skills (Adobe Premiere, After Effects, CapCut, etc.).
• Graphic design proficiency (Figma, Photoshop, Canva).
• Experience managing social media communities through Discord, Reddit, or similar platforms.
• Understanding of paid social amplification and boosting strategies.
• Familiarity with gaming content creation workflows and gaming capture tools.

What we offer

• Opportunity to shape the social voice of a rapidly growing gaming platform.
• Work with a team passionate about enhancing gaming experiences.
• Collaborative environment focused on community‑first principles.
• Competitive compensation package.
• Remote work flexibility.

How To Apply

Please submit your resume along with a portfolio or examples of social content you’ve created (links to accounts you’ve managed or specific posts/campaigns you’re proud of).

Wand is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.