UGC Creative Lead (Contractor) New Miami, Florida, USA

Picsart; Miami (FL); Presencial; USD 60.000 - 100.000; Jornada completa

Descripción de la vacante

Picsart, Inc. is seeking a results-driven content strategist for a full-time 12-month contractor role. You will shape creator concepts, write briefs, and run tests to identify winning formats across markets, languages, and platforms.

You’ll collaborate with creators and editors to turn concepts into posts, analyze performance data, and push for scalable, compliant campaigns that drive paying users.

Formación

• Portfolio or social accounts you’ve grown.
• Creators networks you’ve directed.
• Content you made yourself (rough cuts, scripts, hooks).
• Clear writing that a creator can follow.

Responsabilidades

• Decide what creators make: concepts, hooks, scripts, briefs.
• Write briefs creators can follow with rough cuts and examples.
• Test the creative: hooks, formats, markets to pick the winner.
• Get content finished: work with creators/editors to produce posts.
• Find out what converts: analyze what thousands of videos did to target paying users.
• Spread what wins: localize across markets and languages.
• Own launch content: define day-one content for new models/features.
• Tell product what to build: translate creator needs into requests.
• Keep it fresh and safe: prevent copying and enforce rules.

Conocimientos

Great communication in English

Creative testing

Content creation

AI creation tools

Herramientas

AI creation tools

Descripción del empleo

Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content.
Join a team where your work impacts millions of creators daily and your ideas drive real change.

Thousands of creators across our partner agencies post about Picsart's AI tools every week, and we're scaling that many times over. In this role, you decide what they make: the concepts, hooks, angles, scripts and briefs. You build rough examples in Picsart's own tools so creators and editors can see the idea instead of reading about it, and you run the tests that show which creative turns a viewer into someone who generates, spends credits and pays.

You work through AI, because nobody can watch that much content by hand. You'll use it to read everything the network publishes, to draft briefs and variations for every agency and creator, and to spot winners early, then you make the call and make the example. The best agencies now publish their playbooks; your edge is running that discipline across every agency at once, with the one dataset no agency has: what happens after the click.

How success looks like for this role within a year: conversion per view rising while volume rises, and winning creative replicating across markets in days.

Please note that this is aFull-Time Contractor (12-month contract) role.

How You'll Make an Impact

• Decide what creators make. The concepts, hooks and scripts they film each week. Agencies bring local ideas; you pick what the whole network runs.
• Write briefs creators can follow. Not documents they skim, clear direction, plus rough cuts and examples you make in Picsart's own tools, so nobody has to guess what you meant.
• Test the creative. Hook against hook, format against format, market against market. The results decide what runs next, not anyone's taste.
• Get content finished. Work directly with creators and editors to turn concepts into posts, and give feedback specific enough to act on.
• Find out what converts. Look at what thousands of videos actually did, and point the network at the audiences and use cases that bring in paying users.
• Spread what wins. When a hook works in one market, get it into every other market and language fast, and into templates users can remix themselves.
• Own launch content. Every new model and feature goes out through the creator network within days. You decide what day one looks like.
• Tell product what to build. You see what people want from AI tools before product does. Turn that into concrete asks: which presets, templates and models to build or promote next.
• Keep it fresh and safe. Stop the whole network from copying last month's winner. And when a platform changes its rules or a theme crosses a trust-and-safety line, the network hears it from you first.

What You'll Bring

• A portfolio, not a résumé: social accounts you've grown. Your own or a client's. Send the links and tell us what the numbers did while you ran them.
• Creator networks you've directed. How many creators, what you taught them, what came out of it.
• Content you made yourself. Rough cuts, scripts, hooks, examples, not just feedback on other people's work.
• Comment-to-DM and link funnels. You've set them up, watched them break, and fixed them.
• Short-form content that worked in more than one market or language. You know which hooks travelled and which ones didn't.
• Real use of AI creation tools. You've made things with them, not just read about them.
• Creative testing. You've run hook against hook, format against format, and let the results decide.
• Clear writing. A brief a creator can follow, and a short update an executive can read.
• Great communication skills in English. Any other languages are a plus.

What We Seek And Value The Most In Our Candidates

If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!

If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person! We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. Picsart, Inc. is an E-Verify Employer in the US. California Applicants Only - California Job Applicant Privacy Note .