Creative Strategy Manager

Linqia, Inc.; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Linqia is a leading influencer marketing agency based in New York City. The Creative Strategy Manager will lead the Creative Strategy team, mentoring 5+ strategists and aligning with the VP to drive high-impact campaigns for major brands using Linqia’s data-driven approach.

You will ideate on creator campaigns, craft proposals and decks, and guide creative concept development across pre-sale, post-sale, and cross-client initiatives in a fast-paced, collaborative environment.

Qualifications

• 7-12 years experience in creative and/or social and/or content strategy.
• At least 2 years of managerial experience.
• Experience working with creators.
• Strong background in either art direction, copywriting, or creative strategy.
• Located in the NYC area and able to commute to the office 3 times a week.

Responsibilities

• Oversee the Creative Strategy team and mentor junior members.
• Support revenue organization across a broad range of clients.
• Ideate on insight-driven creator campaigns for proposals and decks.
• Lead creation of new business proposals and design slides using Canva templates.
• Craft creative briefs for creators and provide feedback on concepts.
• Speak as a thought leader on social media and influencer trends across clients.

Skills

Creative strategy

People management

Creative direction

Copywriting

Bachelor's degree

Education

Bachelor's degree or equivalent

Job description

Linqia is a leading independent influencer marketing agency. Leveraging our AI-powered proprietary technology platform, Resonate, we work with some of the world's leading brands, including Albertsons, Danone, and Bayer, to develop and execute creatively compelling creator-led strategies that deliver full-funnel results.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. At Linqia, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.

Creative Strategy Manager

The responsibility of the Creative Strategy Manager is to work closely with the VP, Creative & Client Strategy to oversee the Creative Strategy team, helping deliver against our team goals while acting as a mentor and guide to more junior team members. The Creative Strategy Manager will also be an active member of the team, acting as a senior support to Linqia's revenue organization across a broad range of clients.

What You'll Do

• People & Processes:
  • Assist with and develop process improvements for employee growth, development, and hiring
  • Collaborate with the VP, Creative & Client Strategy on team goal setting, tracking, and delivery
  • Manage bandwidth, allocate projects, and prioritize resources for the Creative Strategy team
  • Act as a people manager for 5+ Creative Strategists
• Creative (Pre-Sale):
  • Ideate on insight-driven creator campaign ideas for our clients
  • Lead the creation of new business proposals
  • Design slides for proposals and proactive decks (using Canva templates)
  • Create social media mocks, including editing images and copywriting, for proposals and proactive decks
• Creative (Post-Sale):
  • Craft creative briefs for creators, including sourcing music and designing mood boards
  • Give creators feedback on their creative concepts to up-level their creative executions
• Creative (Cross-Client):
  • Act as a thought leader when speaking about social media and influencer creative trends internally and within the industry

Ideal Qualifications

• 7-12 years experience in creative and/or social and/or content strategy
• At least 2 years of managerial experience
• Experience working with creators
• Strong background in either art direction, copywriting, or creative strategy
• Bachelor's degree or equivalent
• Located in the NYC area and able to commute to the office 3 times a week

Creative Strategy Team

The Creative Strategy Manager will be part of the Creative Strategy team. The Creative Strategy team's responsibility is to deliver world-class influencer marketing creative strategy, solutions, and content for Linqia's clients.

As a member of the Creative Strategy team, you'll work to embody Linqia's core values:

• Be human.
• Act like an owner.
• Move fast and learn from it.
• Create great experiences.
• Be a problem solver.
• Data wins.

In addition to this, our team ethos is to be:

• Great partners to our colleagues and our clients.
• Eternally curious and always learning.
• Open to change as the industry, Linqia, and our processes evolve.

Location

New York City (hybrid)

This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.