Creative Strategy Manager

linqia; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Linqia, a leader in influencer marketing, seeks a Creative Strategy Manager in New York City. You will oversee the Creative Strategy team, mentor analysts, and support revenue goals across client programs. The role blends pre-sale ideation, post-sale execution, and cross-client leadership to shape world-class campaigns.

Ideal candidates have 7–12 years in creative/social strategy, 2+ years in management, and a strong track record with creators. A Bachelor’s degree and NYC commute are required.

Qualifications

• 7-12 years experience in creative and/or social and/or content strategy.
• At least 2 years of managerial experience.
• Experience working with creators.
• Strong background in either art direction, copywriting, or creative strategy.
• Bachelor's degree or equivalent.
• Located in the NYC area and able to commute to the office 3 times a week.

Responsibilities

• Assist with and develop process improvements for employee growth, development, and hiring.
• Collaborate with the VP, Creative & Client Strategy on team goal setting, tracking, and delivery.
• Manage bandwidth, allocate projects, and prioritize resources for the Creative Strategy team.
• Act as a people manager for 5+ Creative Strategists.
• Ideate on insight-driven creator campaign ideas for our clients.
• Lead the creation of new business proposals.
• Design slides for proposals and proactive decks (using Canva templates).
• Create social media mocks, including editing images and copywriting, for proposals and proactive decks.
• Craft creative briefs for creators, including sourcing music and designing mood boards.
• Give creators feedback on their creative concepts to up-level their creative executions.
• Act as a thought leader when speaking about social media and influencer creative trends internally and within the industry.

Skills

Creative strategy

People management

Copywriting

Social media

Education

Bachelor's degree

Tools

Canva

Job description

Linqia is the leader in the growing influencer marketing industry. At Linqia, we partner with the world's largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart to build compelling and effective influencer marketing campaigns. Our AI-driven platform and team of experts are leading the transformation of influencer marketing.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. At Linqia, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.

Creative Strategy Manager

The responsibility of the Creative Strategy Manager is to work closely with the VP, Creative & Client Strategy to oversee the Creative Strategy team, helping deliver against our team goals while acting as a mentor and guide to more junior team members. The Creative Strategy Manager will also be an active member of the team, acting as a senior support to Linqia's revenue organization across a broad range of clients.

What You’ll Do

People & Processes

• Assist with and develop process improvements for employee growth, development, and hiring
• Collaborate with the VP, Creative & Client Strategy on team goal setting, tracking, and delivery
• Manage bandwidth, allocate projects, and prioritize resources for the Creative Strategy team
• Act as a people manager for 5+ Creative Strategists

Creative (Pre-Sale)

• Ideate on insight-driven creator campaign ideas for our clients
• Lead the creation of new business proposals
• Design slides for proposals and proactive decks (using Canva templates)
• Create social media mocks, including editing images and copywriting, for proposals and proactive decks

Creative (Post-Sale)

• Craft creative briefs for creators, including sourcing music and designing mood boards
• Give creators feedback on their creative concepts to up-level their creative executions

Creative (Cross-Client)

• Act as a thought leader when speaking about social media and influencer creative trends internally and within the industry

Ideal Qualifications

• 7-12 years experience in creative and/or social and/or content strategy
• At least 2 years of managerial experience
• Experience working with creators
• Strong background in either art direction, copywriting, or creative strategy
• Bachelor's degree or equivalent
• Located in the NYC area and able to commute to the office 3 times a week

Creative Strategy Team

The Creative Strategy Manager will be part of the Creative Strategy team. The Creative Strategy team's responsibility is to deliver world-class influencer marketing creative strategy, solutions, and content for Linqia's clients.

As a member of the Creative Strategy team, you'll work to embody Linqia's core values:

• Be human.
• Act like an owner.
• Move fast and learn from it.
• Create great experiences.
• Be a problem solver.
• Data wins.

In addition to this, our team ethos is to be:

• Great partners to our colleagues and our clients.
• Eternally curious and always learning.
• Open to change as the industry, Linqia, and our processes evolve.

Location

New York City (hybrid)

This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.