Creative Strategy Lead, Pharma & Creator Marketing

Influential; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401K

Job summary

Influential is seeking an Associate Director, Creative Strategy to lead insight-driven storytelling for a pharma client and a portfolio of Fortune 500 brands. The role blends creativity with scientific precision, translating complex insights into compelling, compliant narratives that engage consumer and healthcare audiences.

As a creative architect, you will mentor a team of strategist-creators, guide high-visibility campaigns, and ensure work delivers measurable impact rooted in empathy and

Qualifications

• 6+ years in creative strategy, brand storytelling, or influencer/creator marketing.
• Experience with health/pharma clients is required.
• Proven ability to develop integrated, data-informed, creator-led concepts.

Responsibilities

• Lead creative strategy for dedicated Publicis Groupe clients, transforming insights into compliant, culturally relevant storytelling platforms.
• Translate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes.
• Partner with Strategy, Analytics, and Medical/Regulatory teams to ensure concepts are rooted in proof points and aligned with brand and compliance standards.
• Oversee influencer brief development, ensuring creative excellence, accuracy, and authenticity across all content.
• Collaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life seamlessly and visually.
• Mentor and manage a pod of creative strategists, fostering growth, consistency, and strategic rigor across all work.
• Partner with Creative Operations to balance workloads, allocate resources, and maintain team efficiency.
• Build scalable creative frameworks and best practices that strengthen storytelling, compliance, and cultural impact.
• Represent Creative Strategy in client and inter-agency presentations, articulating ideas clearly and persuasively.
• Stay ahead of emerging trends in creator marketing, consumer health, and digital storytelling to inform innovation.

Skills

Creative strategy

Brand storytelling

Influencer/creator marketing

Data-informed concepts

Presentation skills

Leadership

Job description

Influential is seeking an Associate Director, Creative Strategy to lead insight-driven storytelling for a pharma client and a portfolio of Fortune 500 brands. The role blends creativity with scientific precision, translating complex insights into compelling, compliant narratives that engage consumer and healthcare audiences.

As a creative architect, you will mentor a team of strategist-creators, guide high-visibility campaigns, and ensure work delivers measurable impact rooted in empathy and