Creative Strategy and Copy Manager

Asurion; Headquarters (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Asurion in Washington state seeks a Manager, Creative Strategy & Copy to shape messaging and craft customer-ready copy across channels. You will leverage generative AI tools to uncover insights, develop briefs, and turn strategy into compelling content while partnering with Brand and Creative Strategy leadership.

You will balance strategic thinking with hands-on writing, manage multiple projects, and drive scalable workflows that blend judgment with AI-assisted creativity.

Qualifications

• 3-5 years of experience in creative strategy, copywriting, advertising, marketing, or related field.
• Experience working in-house or at an agency or similar environment.
• Bachelor’s degree or equivalent professional experience.
• Strong copywriting, editing, presentation and storytelling skills.
• Experience developing briefs, messaging and strategic recommendations.
• Ability to move between strategic thinking and hands-on copy execution.
• Proven success using generative AI tools like ChatGPT, Claude, Gemini.

Responsibilities

• Use AI throughout the creative process to develop and refine strategies, uncover insights, generate and refine copy, and accelerate iteration.
• Write clear, focused creative briefs translating objectives into actionable direction.
• Develop messaging, positioning, value propositions, and communication frameworks.
• Turn strategy into external-facing copy across campaigns and marketing channels.
• Experiment with AI-enabled approaches to improve workflow and output.
• Partner with designers, copywriters, and teams through the creative process.
• Collaborate across research, product design, product marketing, and growth teams.
• Support creative work for new products, core clients, and brand initiatives.
• Present briefs, messaging, concepts, and recommendations to teams and leadership.
• Review work against strategy to strengthen ideas and execution.
• Manage multiple projects and priorities simultaneously.

Skills

Creative strategy

Copywriting

AI tooling

Team collaboration

Presentations

3-5 years experience

Education

Bachelor’s degree

Tools

ChatGPT

Claude

Gemini

Job description

Manager, Creative Strategy & Copy Role Overview

Asurion is looking for a Creative Strategy & Copy Manager—a creative strategist who can leverage generative AI to develop strong strategies and turn them into compelling, customer-ready copy. Working closely with the Brand and Creative Strategy Director, this person will uncover insights, develop strategies and briefs, shape messaging, and write copy across a range of marketing channels. They will use tools such as ChatGPT, Claude, and Gemini throughout the process to explore ideas, sharpen thinking, accelerate iteration, and strengthen creative writing. This is an opportunity to help redefine what a creative strategist can do. The ideal candidate knows what great strategy and great writing can look like, has already found success using AI tools, and is eager to use them more deeply. They are not looking to replace judgment or creativity with AI; they are excited to combine both to develop better work, get there faster, and help create new ways of working.

Key Responsibilities

• Use AI throughout the creative process to develop and refine strategies, uncover insights, generate and refine copy, and accelerate iteration.
• Write clear, focused creative briefs that translate objectives into actionable creative direction.
• Develop messaging, positioning, value propositions, and communication frameworks.
• Turn strategy into external-facing copy across campaigns, digital, in-store collateral, and other marketing channels.
• Experiment with new AI-enabled strategic and creative approaches to help shape more effective and efficient ways of working.
• Partner with designers, copywriters, and other team members throughout the creative process.
• Collaborate across research, product design, product marketing, and partner and growth teams.
• Support creative work for new products, core clients, brand initiatives, and integrated campaigns.
• Present briefs, messaging, concepts, and recommendations to teams and leadership.
• Review creative work against the strategy and help strengthen both the idea and execution.
• Manage multiple projects, stakeholders, and priorities at once.

Qualifications

• 3-5 years of experience in creative strategy, copywriting, advertising, marketing, or a related field.
• Experience working in-house, at an agency, or in a similar creative or marketing environment.
• Bachelor’s degree or equivalent professional experience.
• Strong copywriting, editing, presentation, and storytelling skills.
• Experience developing briefs, messaging, presentations, and strategic recommendations.
• Ability to move comfortably between strategic thinking and hands-on copy execution.
• Ability to gather and synthesize research, insights, and stakeholder input.
• Demonstrated success using generative AI tools such as ChatGPT, Claude, Gemini, or similar platforms.
• Ability to work cross-functionally and manage multiple projects in a fast-moving environment.

Skills and Working Style

• Clear, confident communicator and presenter.
• Creative and strategic thinker who can connect insights to ideas and execution.
• Comfortable expressing a point of view and providing constructive feedback.
• Organized and able to manage multiple priorities.
• Collaborative, approachable, and open to feedback.
• Able to balance big-picture thinking with attention to detail.
• Enthusiasm for experimenting with new AI to improve strategy, writing, and creative workflows.

Company Culture

Asurion is a global tech solutions industry leader that creates a work culture where employees are valued, regardless of their level or position. Our products and services help nearly 300 million customers worldwide. The Asurion Way informs our values as colleagues and emphasizes that how we work matters just as much as the work itself.

How we practice the Asurion Way:

Customer First – We provide our customers with excellent service through empathetic, helpful, and simple interactions. Our first step? To listen.

One Team – We believe that our success depends on collaborating, staying humble, and embracing diverse viewpoints.

Divine Discontent – We're not afraid to roll up our sleeves and do more. We start small, scale with success, and tap into our full potential to deliver the best products and services.

Act with Integrity – We take ownership and pride in the work we do. We build trust-based relationships and do what's right-even when no one is looking.

Asurion is an equal opportunity employer. We hire the best available person for the job regardless of marital status, sex, gender orientation, age, religious belief, race, nationality and ethnic origin, color, or disability.