AI-Powered Creative Strategy & Copy Lead

Asurion; Nashville (TN); On-site; USD 75,000 - 110,000; Full time

Job summary

Asurion is seeking a Creative Strategy & Copy Manager who uses generative AI to craft strong strategies and turn them into customer-ready copy across marketing channels. Partner with Brand and Creative Strategy Director to uncover insights, shape messaging, and write compelling content.

Leverage ChatGPT, Claude, and Gemini to accelerate ideation while preserving human judgment and creativity. The role emphasizes collaboration with designers and multidisciplinary teams to drive effective

Qualifications

• 3–5 years of experience in creative strategy, copywriting, advertising, marketing, or a related field.
• Experience working in-house, at an agency, or in a similar creative or marketing environment.
• Bachelor’s degree or equivalent professional experience.
• Strong copywriting, editing, presentation, and storytelling skills.
• Experience developing briefs, messaging, presentations, and strategic recommendations.
• Ability to move comfortably between strategic thinking and hands‑on copy execution.
• Ability to gather and synthesize research, insights, and stakeholder input.
• Demonstrated success using generative AI tools such as ChatGPT, Claude, Gemini, or similar platforms.
• Ability to work cross‑functionally and manage multiple projects in a fast‑moving environment.

Responsibilities

• Use AI throughout the creative process to develop and refine strategies, uncover insights, generate and refine copy, and accelerate iteration.
• Write clear, focused creative briefs that translate objectives into actionable creative direction.
• Develop messaging, positioning, value propositions, and communication frameworks.
• Turn strategy into external-facing copy across campaigns, digital, in-store collateral, and other marketing channels.
• Experiment with new AI-enabled strategic and creative approaches to help shape more effective and efficient ways of working.
• Partner with designers, copywriters, and other team members throughout the creative process.
• Collaborate across research, product design, product marketing, and partner and growth teams.
• Support creative work for new products, core clients, brand initiatives, and integrated campaigns.
• Present briefs, messaging, concepts, and recommendations to teams and leadership.
• Review creative work against the strategy and help strengthen both the idea and execution.
• Manage multiple projects, stakeholders, and priorities at once.

Skills

Copywriting

Editing

Storytelling

Presenting

Strategic thinking

Research synthesis

AI tools experience

Education

Bachelor’s degree or equivalent professional experience

Tools

ChatGPT

Claude

Gemini

Job description

Asurion is seeking a Creative Strategy & Copy Manager who uses generative AI to craft strong strategies and turn them into customer-ready copy across marketing channels. Partner with Brand and Creative Strategy Director to uncover insights, shape messaging, and write compelling content.

Leverage ChatGPT, Claude, and Gemini to accelerate ideation while preserving human judgment and creativity. The role emphasizes collaboration with designers and multidisciplinary teams to drive effective