Creative Strategy and Content Manager

Ziegler Cat; Minneapolis (MN); On-site; USD 109,700 - 137,100; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

PTO 15 days

9 paid holidays

401(k) with company match

HSA contributions

Disability insurance

FSA

Parental leave

Education assistance

Fitness membership discount

Job summary

Ziegler Inc. seeks a Creative Strategy and Content Manager to lead content strategy across campaigns and channels, translating brand direction into high‑quality, audience‑centric content that drives engagement and revenue.

You will build scalable templates and workflows to improve speed, consistency, and efficiency across the organization. You will manage an in‑house content team, collaborate with Integrated Marketing, and coordinate with external agencies as needed to balance quality and cost

Qualifications

• Bachelor’s degree in Marketing, Communication, Design, Journalism, Digital Media or related field required; portfolio or demonstrated body of creative/content work required.
• Equivalent agency or in‑house creative leadership considered.
• 5–8+ years of experience in content strategy, creative direction and content production within a marketing or agency environment.

Responsibilities

• Lead the development and execution of content strategy across campaigns, channels, and customer segments.
• Manage and develop an in‑house content production team, including video producer and designer.
• Translate brand direction, campaign briefs and business objectives into audience‑ready content.
• Build and maintain a scalable library of templates, toolkits and reusable assets.
• Establish efficient production workflows and prioritization frameworks.
• Collaborate with Integrated Marketing to support campaign execution across channels.
• Manage external agencies and production partners for overflow and special capabilities.
• Balance in‑house vs. outsourced production to build internal capability over time.
• Continuously improve content production processes, asset performance and reuse.

Skills

Content strategy

Project management

Team leadership

Education

Bachelor's degree in Marketing/related field

Job description

Ziegler Companies seeks a Creative Strategy and Content Manager to lead the development of content strategy and execution across all market channels, translating brand direction and campaign objectives into high‑quality, audience‑centric content that drives engagement, demand and revenue while building scalable systems, templates and workflows that improve speed, consistency and efficiency across the organization.

Responsibilities

• Lead the development and execution of content strategy across campaigns, channels, and customer segments, aligned to brand standards and enterprise priorities.
• Manage and develop an in‑house content production team, including video producer and designer, ensuring high‑quality execution aligned to brand standards.
• Translate brand direction, campaign briefs and business objectives into effective, audience‑ready content that supports awareness, engagement, and conversion.
• Build and maintain a scalable library of templates, toolkits and reusable assets to enable faster execution and more consistent brand expression across divisions and channels.
• Establish efficient production workflows, intake processes and prioritization frameworks that improve speed to market and resource utilization across the Marketing COE.
• Collaborate with Integrated Marketing to support campaign execution across channels, ensuring timely delivery of coordinated, high‑impact assets.
• Manage external agencies and production partners primarily for overflow capacity, specialized capabilities and early‑stage concepting when needed.
• Balance quality, cost and speed by optimizing in‑house vs. outsourced production, with a focus on building internal capability over time.
• Continuously improve content production processes, asset performance and reuse based on feedback, analytics and stakeholder needs.

Qualifications

• Bachelor’s degree in Marketing, Communication, Design, Journalism, Digital Media or related field required; portfolio or demonstrated body of creative/content work required.
• Equivalent agency or in‑house creative leadership considered.
• 5–8+ years of experience in content strategy, creative direction and content production within a marketing or agency environment.
• Proven experience managing or working within multidisciplinary production teams (design, video, digital content) with a strong focus on execution quality and delivery.
• Strong understanding of how content supports demand generation, customer journeys and commercial outcomes.
• Strong working knowledge of content production across formats, including video, digital, social, campaign and sales enablement materials.
• Experience building scalable content systems, templates and asset libraries that improve efficiency and consistency.
• Demonstrated ability to manage workflows, timelines, priorities and production pipelines in a fast‑paced, multi‑stakeholder environment.
• Strong project management and organizational skills, with the ability to balance multiple concurrent initiatives and deadlines.
• Experience working with external agencies and vendors, with an understanding of when to leverage external support vs. internal capabilities.
• Ability to translate strategic direction and creative guidance into practical, high‑quality outputs that meet business needs.
• Understanding of how content supports the customer journey, campaign performance and commercial outcomes in a B2B or industrial setting.

Travel & Physical Requirements

Travel: Up to 20%.

Minimum Physical Requirements: Standing, walking, using hands, talking, hearing.

Compensation & Benefits

The pay range for this position is $109,700.00 to $137,100.00. Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location.

• Health, dental, vision and life insurance
• 15 days of paid time off (PTO) in the first year; accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• Health Savings Account (HSA): Ziegler contributes up to $1,000 tax‑free each year
• Short‑term and long‑term disability insurance
• Flexible spending account (FSA) and Employee Assistance Program (EAP)
• Paid parental leave and funeral leave
• Fitness membership discount
• Education assistance

Equal Employment Opportunity

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.