Creative Strategy and Content Manager

Ziegler Caterpillar; Minneapolis (MN); On-site; USD 109,700 - 137,100; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

PTO 15 days first year

Paid holidays

401(k) with company match

Health Savings Account (HSA)

Disability Insurance

Paid Parental Leave

Fitness membership discount

Education Assistance

Job summary

Ziegler is seeking aContent Strategy Lead to drive content strategy across campaigns and channels. You will manage an in-house content team including video producer and designer, ensuring adherence to brand standards and enterprise priorities.

You will translate brand direction into audience-ready content that supports awareness, engagement and conversion, while building scalable templates and asset libraries for faster execution across divisions.

Qualifications

• Bachelor’s degree in Marketing, Communication, Design, Journalism, Digital Media or related field required; portfolio or demonstrated body of creative/content work required.
• 5 - 8+ years of experience in content strategy, creative direction and content production within a marketing or agency environment.
• Proven experience managing multidisciplinary production teams with focus on execution quality and delivery.
• Strong understanding of how content supports demand generation, customer journeys and commercial outcomes.
• Experience building scalable content systems, templates and asset libraries.

Responsibilities

• Lead the development and execution of content strategy across campaigns, channels, and customer segments.
• Manage and develop an in-house content production team, including video producer and designer.
• Translate brand direction and objectives into effective audience-ready content for awareness, engagement and conversion.
• Build and maintain scalable templates, toolkits and reusable assets for faster, consistent brand expression.
• Establish efficient production workflows and prioritization frameworks to improve speed to market.

Skills

Content strategy

Creative direction

Content production

Project management

Vendor management

Demand generation

Multi-stakeholder coordination

Strategic storytelling

Education

Bachelor's degree

Tools

Adobe Creative Suite

Video editing tools

Job description

Responsibilities

• Lead the development and execution of content strategy across campaigns, channels, and customer segments, aligned to brand standards and enterprise priorities.
• Manage and develop an in-house content production team, including video producer and designer, ensuring high-quality execution aligned to brand standards.
• Translate brand direction, campaign briefs and business objectives into effective, audience-ready content that supports awareness, engagement and conversion.
• Build and maintain a scalable library of templates, toolkits and reusable assets to enable faster execution and more consistent brand expression across divisions and channels.
• Establish efficient production workflows, intake processes and prioritization frameworks that improve speed to market and resource utilization across the Marketing COE.
• Collaborate with Integrated Marketing to support campaign execution across channels, ensuring timely delivery of coordinated, high-impact assets.
• Manage external agencies and production partners primarily for overflow capacity, specialized capabilities and early-stage concepting when needed.
• Balance quality, cost and speed by optimizing in-house vs. outsourced production, with a focus on building internal capability over time.
• Continuously improve content production processes, asset performance and reuse based on feedback, analytics and stakeholder needs.

Qualifications

• Bachelor’s degree in Marketing, Communication, Design, Journalism, Digital Media or related field required; portfolio or demonstrated body of creative/content work required. Equivalent agency or in-house creative leadership will be considered.
• 5 - 8+ years of experience in content strategy, creative direction and content production within a marketing or agency environment.
• Proven experience managing or working within multidisciplinary production teams (design, video, digital content) with a strong focus on execution quality and delivery.
• Strong understanding of how content supports demand generation, customer journeys and commercial outcomes.
• Strong working knowledge of content production across formats, including video, digital, social, campaign and sales enablement materials.
• Experience building scalable content systems, templates and asset libraries that improve efficiency and consistency.
• Demonstrated ability to manage workflows, timelines, priorities and production pipelines in a fast-paced, multi-stakeholder environment.
• Strong project management and organizational skills, with the ability to balance multiple concurrent initiatives and deadlines.
• Experience working with external agencies and vendors, with an understanding of when to leverage external support vs. internal capabilities.
• Ability to translate strategic direction and creative guidance into practical, high-quality outputs that meet business needs.
• Understanding of how content supports the customer journey, campaign performance and commercial outcomes in a B2B or industrial setting.

Travel

• Up to 20%

Minimum Physical Requirements

• Standing, walking, using hands, talking, hearing

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third‑generation, family‑owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!

The pay range for this position is

$109,700.00 to $137,100.00
Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location. Along with competitive pay, full time positions are benefits eligible which includes:

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.