Creative Strategy and Content Manager

Ziegler Cat; BLOOMINGTON (MN); On-site; USD 95,000 - 135,000; Full time

Job summary

Ziegler Companies seeks a Creative Strategy and Content Manager to lead content strategy and execution across campaigns and channels. You will translate brand direction into audience-centric content that drives engagement, demand and revenue, while building scalable templates and workflows for speed and consistency.

You will oversee an in-house production team and collaborate with Marketing to ensure high-quality outputs supporting awareness, engagement and conversion in a fast-paced

Qualifications

• Bachelor's degree in Marketing, Communications, Design, Journalism, Digital Media or related field required; portfolio or demonstrated body of creative/content work required.
• 5-8+ years of experience in content strategy, creative direction and content production within a marketing or agency environment.
• Proven experience managing multidisciplinary production teams with a strong focus on execution quality.
• Strong understanding of how content supports demand generation, customer journeys and commercial outcomes.
• Experience building scalable content systems, templates and asset libraries.
• Ability to manage workflows, timelines and production pipelines in a fast-paced environment.
• Experience with external agencies and vendors; know when to leverage external support vs internal capabilities.
• Ability to translate strategic direction into high-quality outputs meeting business needs.

Responsibilities

• Lead the development and execution of content strategy across campaigns, channels, and customer segments, aligned to brand standards and priorities.
• Manage and develop an in-house content production team, including video producer and designer.
• Translate brand direction and briefs into effective content for awareness, engagement and conversion.
• Build and maintain a scalable library of templates, toolkits and reusable assets.
• Establish efficient production workflows and prioritization frameworks across the Marketing COE.
• Collaborate with Integrated Marketing to support campaign execution across channels.
• Manage external agencies and production partners for overflow capacity and concepting.
• Balance quality, cost and speed by optimizing in-house vs. outsourced production.
• Continuously improve content production processes, asset performance and reuse.

Skills

Content strategy

Creative direction

Content production

Project management

Cross-functional collaboration

Video production knowledge

Agency/vendor management

Education

Bachelor's degree in Marketing/Design/Communications

Job description

Ziegler Companies is seeking a Creative Strategy and Content Manager to lead the development of content strategy and execution across all market channels, translating brand direction and campaign objectives into high-quality, audience-centric content that drives engagement, demand and revenue. All while building scalable systems, templates and workflows that improve speed, consistency and efficiency across the organization.

Responsibilities

• Lead the development and execution of content strategy across campaigns, channels, and customer segments, aligned to brand standards and enterprise priorities.
• Manage and develop an in-house content production team, including video producer and designer, ensuring high-quality execution aligned to brand standards.
• Translate brand direction, campaign briefs and business objectives into effective, audience-ready content that supports awareness, engagement and conversion.
• Build and maintain a scalable library of templates, toolkits and reusable assets to enable faster execution and more consistent brand expression across divisions and channels.
• Establish efficient production workflows, intake processes and prioritization frameworks that improve speed to market and resource utilization across the Marketing COE.
• Collaborate with Integrated Marketing to support campaign execution across channels, ensuring timely delivery of coordinated, high-impact assets.
• Manage external agencies and production partners primarily for overflow capacity, specialized capabilities and early-stage concepting when needed.
• Balance quality, cost and speed by optimizing in-house vs. outsourced production, with a focus on building internal capability over time.
• Continuously improve content production processes, asset performance and reuse based on feedback, analytics and stakeholder needs.

Qualifications

• Bachelor's degree in Marketing, Communication, Design, Journalism, Digital Media or related field required; portfolio or demonstrated body of creative/content work required. Equivalent agency or in-house creative leadership will be considered.
• 5-8+ years of experience in content strategy, creative direction and content production within a marketing or agency environment.
• Proven experience managing or working within multidisciplinary production teams (design, video, digital content) with a strong focus on execution quality and delivery.
• Strong understanding of how content supports demand generation, customer journeys and commercial outcomes.
• Strong working knowledge of content production across formats, including video, digital, social, campaign and sales enablement materials.
• Experience building scalable content systems, templates and asset libraries that improve efficiency and consistency.
• Demonstrated ability to manage workflows, timelines, priorities and production pipelines in a fast-paced, multi-stakeholder environment.
• Strong project management and organizational skills, with the ability to balance multiple concurrent initiatives and deadlines.
• Experience working with external agencies and vendors, with an understanding of when to leverage external support vs. internal capabilities.
• Ability to translate strategic direction and creative guidance into practical, high-quality outputs that meet business needs.
• Understanding of how content supports the customer journey, campaign performance and commercial outcomes in a B2B or industrial setting.

Travel

• Up to 20%

Minimum Physical Requirements

• Standing, walking, using hands, talking, hearing

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

EEO Statement

At Ziegler Inc. we\'re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.