Web Properties & eCommerce Manager

Ziegler Cat; Minneapolis (MN); On-site; USD 95,100 - 118,800; Full time

Benefits offered by this job

Health Insurance

Paid PTO 15 days

9 Holidays

401(k) match

HSA contribution

Disability Insurance

Education Assistance

Parental Leave

Job summary

Ziegler is seeking an experienced leader to own the strategy, performance, and roadmap for its public websites, customer portals, and eCommerce platforms. You will partner with marketing, IT, and external vendors to optimize digital engagement, drive online transactions, and improve customer self-service adoption.

You will oversee UX optimization, content architecture, and digital merchandising while ensuring alignment with brand standards and complex enterprise requirements across multiple

Qualifications

• 5-7 years of experience in eCommerce, digital marketing, website management, digital product management or related fields.

Responsibilities

• Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms.
• Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
• Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.
• Lead ongoing optimization of website user experience, navigation, search functionality, conversion paths and content architecture
• Manage digital merchandising, product presentation and online customer experiences across eCommerce platforms
• Prioritize and manage platform enhancements, functionality improvements and development initiatives in partnership with IT and external technology partners.
• Collaborate with Marketing Operations to improve customer data integration, performance tracking and digital analytics capabilities.
• Partner with Brand & Communications and Content Production to ensure web experiences reflect enterprise brand standards and support customer needs.
• Monitor emerging digital commerce trends, technologies and customer expectations, recommending enhancements to maintain market competitiveness.
• Establish governance, standards and performance measurement for all enterprise web properties.

Skills

eCommerce

Digital Marketing

Website Management

Digital Product Mgmt

Job description

Job Responsibilities

• Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms
• Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
• Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.
• Lead ongoing optimization of website user experience, navigation, search functionality, conversion paths and content architecture
• Manage digital merchandising, product presentation and online customer experiences across eCommerce platforms
• Prioritize and manage platform enhancements, functionality improvements and development initiatives in partnership with IT and external technology partners.
• Collaborate with Marketing Operations to improve customer data integration, performance tracking and digital analytics capabilities.
• Partner with Brand & Communications and Content Production to ensure web experiences reflect enterprise brand standards and support customer needs.
• Monitor emerging digital commerce trends, technologies and customer expectations, recommending enhancements to maintain market competitiveness.
• Establish governance, standards and performance measurement for all enterprise web properties.

Qualifications

• 5-7 years of experience in eCommerce, digital marketing, website management, digital product management or related fields.
• Experience managing enterprise websites, eCommerce platforms and digital customer experiences.
• Strong understanding of conversion optimization, customer journey design and digital commerce best practices.
• Experience prioritizing and managing web development roadmaps and technology investments.
• Working knowledge of SEO, site search, digital analytics and web performance measurement.
• Experience partnering with IT, development teams and external technology vendors.
• Strong analytical and business acumen with the ability to connect digital performance to commercial outcomes.
• Experience in B2B commerce, industrial distribution, equipment, dealer networks or similarly complex commercial environments preferred.

Minimum Physical Requirements

Using hands, talking, and hearing

Company Information

SEE YOURSELF AT ZIEGLER Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training.

Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

Pay Range

The pay range for this position is $95,100.00 to $118,800.00 Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location.

Benefits

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance
• FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

Equal Opportunity

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

What We Can Offer You

• Competitive pay
• Health, dental/orthodontia, vision & life insurances
• Paid time off (PTO) – 15 days to start
• 9 Paid holidays
• 401(k) contributions & match
• HSA, Ziegler contributes up to $1000 tax-free annually
• STD & LTD Insurance
• FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Ongoing training
• Education assistance
• Advancement opportunities
• Safe, clean, and friendly work environment
• Military Friendly

Ziegler Employs Veterans and Former Military

Ziegler employs a wide variety of former U.S. Armed Services personnel. We actively hire those with prior military experience and accommodate the needs of Reserve and National Guard members.

Build Your Career at Ziegler

Ziegler sells and services CAT® construction and mining equipment, generators and industrial engines in Minnesota and Iowa, as well as AGCO agricultural equipment across Minnesota, Iowa and Missouri. Ziegler has a team focus, a first-class reputation for service, and a healthy work-life balance. We train our employees to do things the Ziegler Way — the right way —and then we take it one step further. If you’re a talented, hard-working and down-to-earth person, you’ll fit in perfectly here.