Web Content Specialist

Kaizen Lab Inc.; New Orleans (LA); Hybrid; USD 55,000 - 70,000; Full time

Benefits offered by this job

Full benefits package

Employee Stock Ownership Plan

Hybrid work schedule

Paid holidays / leave

Job summary

Zehnder Communications in New Orleans is seeking a Web Content Specialist to craft brand-promoting content for client websites, blogs, emails, and campaigns. You will collaborate with the creative team to develop concepts, write copy, and ensure it aligns with brand messaging and SEO guidelines.

The role requires 3+ years in an agency setting, a strong command of English, and excellent editing abilities. A hybrid work schedule and full benefits are offered in a collaborative, fast-paced

Qualifications

• Bachelors degree or equivalent experience in English, journalism, technical writing, communications.
• 3+ years agency creative team experience preferred.
• Proficient with Microsoft Office, Keynote, CRM.
• Excellent command of English; strong writing, editing, and proofreading skills.
• Ability to communicate effectively with all levels of staff and clients.
• Ability to write for diverse audiences and align with brand messaging.
• Positive attitude, strong work ethic, and adaptability.

Responsibilities

• Collaborate with the creative team to develop multi-media campaigns.
• Provide copy for digital and traditional collateral; assist in brochures, ads, and other materials.
• Follow AP style and ensure SEO-friendly content where applicable.
• Present ideas to leadership and adapt concepts based on feedback.
• Coordinate with designers, photographers, and production teams throughout campaigns.
• Create website, email, banner, and landing page copy that aligns with client goals.

Skills

Strong writing skills

Editing & proofreading

Client & team communication

Adaptability

Education

Bachelor's degree in English, Journalism, Technical Writing, Communications

Tools

Microsoft Office

Keynote

CRM

Job description

About Us

Zehnder Communications is an Employee Owned, fully integrated advertising agency providing a wide range of services, including strategic marketing, public relations, media placement, creative services, social media, interactive design and programming. With offices in Baton Rouge, New Orleans,Nashville and New Orleans, the agency has been serving the greater Southeast region for 30 years. We've been awarded New Orleans City Business Best Places to Work distinction 17 times.

Do you want to be part of an award winning and successful team? Are you a pro at translating your clients' needs into creative and appealing campaigns? Interested in developing your career in a team oriented, "work hard, play hard" environment? Then Zehnder may be the place for you. We currently have an opening in ourNew Orleans office for a Web Content Specialist. The Web Content Specialist is tasked withcreating brand promoting content.They are responsible for creating, editing, curating and implementing a content plan and copy for client websites, blogs, online articles, infographics, advertorial spreads, emails and any other necessary platforms.

As a Web Content Specialist your responsibilities include the following:

• Key member of the Zehnder Creative Team.
• Specific duties include, but are not limited to the collaborative conception and production of multi-media campaigns and the creation of related elements, while participating in new business pitches as assigned.
• Providing copy for digital mediums (adhering to all SEO, GEO and internal web copy guidelines) as well as supplementing traditional writers in developing brochures, ads and other collateral
• Proofing all materials in accordance with the AP Style Manual
• Conceive original ideas and concepts for the visual and words with other members of the creative team by providing insightful and clever copy solutions, as well as production supports to CDs and Art Directors on various Creative, Social Media & Interactive projects when necessary.
• Present all initial ideas to the Associate Creative Director or other designated persons, some of which may be rejected or developed into workable concepts; Learn to adapt creative strategies by writing creative platforms and rationales to help sell effective concepts to clients.
• Meet with account executives to discuss the clients' requirements and help develop core messages and familiarize yourself with the product, target audience, and competitor activities in the market.
• Write various copy options, which may be presented to the client as a rough storyboard and/or animatic and scratch audio track and revise copy as necessary for client approval.
• Oversee the production phase collaboratively with Art Directors and Associate CDs, booking and liaising with designers, illustrators, printers, photographers and production companies, helping cast actors and models when needed.
• Create and edit copy for websites, banner campaigns, e-mail newsletter promotional materials marketing landing pages, storyboards and online digital video.
• Maintain job files within agency archives, digital copy files, and production materials within company operating procedures and guidelines.

Qualifications

• Bachelors degree in English, Journalism, Technical Writing, Communications or related field or equivalent experience and education/certification required.
• 3+ years agency creative team experience preferred.
• Advanced computer skills in ALL applicable industry-specific Software such as: Microsoft Office, Keynote, CRM.
• Excellent command over the English language. Expert writing skills, editing and proofreading abilities.
• Must be able to communicate effectively with all levels of agency staff and clients.
• Ability to write for diversified audiences and understands how they interact with brand messaging.
• Positive attitude, strong work ethics and ability to switch gears at a moment's notice.

What we offer

• Competitive salary, full benefits package including medical, dental, vision, disability insurance and 401k matching
• Employee Stock Owned Plan company! We are the owners!
• Recognition programs
• Paid holidays and vacation/personal/sick time/maternity leave
• A great creative work space in our New Orleans or Nashville office
• A flexible, family friendly and collaborative work environment with an intense focus on teamwork
• Hybrid working schedule with a mix of in-office and working from home days.

EOE.