Creative Strategist (Paid Social)

Pawfy; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote - work from anywhere

Competitive Compensation Package

Flexible working environment - results

No micromanagement - full ownership

Fast-paced, ambitious team culture

Growth opportunities in a fast-scaling

Remote-friendly culture

Job summary

Pawfy Inc. is seeking a Creative Strategist to lead paid social strategy for our fast-growing DTC pet brand.

You will own and optimize a multi-channel budget, craft high-converting content, and drive revenue through rapid creative testing and data-driven decisions. Collaborating with creative, paid media, and analytics teams, you’ll shape hooks, formats, and messaging for scalable campaigns across Meta, TikTok, and YouTube.

Qualifications

• Proven experience driving significant performance results through paid social creative (Meta, TikTok, etc.), with clear impact on revenue and CPA.
• Strong background in building and scaling performance-driven creative strategies.
• Experience managing high-volume creative pipelines (hundreds-thousands of ads per month), including testing frameworks and iteration cycles.
• Deep understanding of what makes ads convert — hooks, angles, messaging, formats, and how to systematically find and scale winners.
• Hands-on familiarity with paid social platforms and ad mechanics (Meta Ads Manager, TikTok Ads), including how creative influences delivery and performance.
• Highly commercial and data-driven — fluent in metrics like CPA, ROAS, CTR, CVR, and able to optimise creative based on performance data.
• Exceptional communicator and operator — able to brief creators/designers clearly, manage output at scale, and align with paid media teams

Responsibilities

• Analyse paid social performance (Meta, TikTok, YouTube) to identify what’s working — using metrics like hook rate, hold rate, CTR, CPA, and ROAS to extract actionable insights.
• Translate data into clear creative direction — identifying winning formats, messaging, and customer pain points that drive conversions.
• Develop high-converting ad concepts and scripts — including hooks, angles, and full funnel creative aligned with DTC customer journeys.
• Lead creative production by briefing UGC creators, influencers, and editors — ensuring output is optimised for performance and scalability.
• Build and manage high-volume creative pipelines — maintaining asset libraries and enabling rapid iteration across winning concepts.
• Own the testing roadmap — running structured A/B tests, iterating on winners, and continuously improving performance through data-driven experimentation.

Skills

Paid social strategy

High-volume creative pipelines

Performance-driven creative

Creative testing & iteration

Data-driven optimization

Communication with creators

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Job description

Join One of The Fastest Growing DTC Groups in 2026

Pawfy is one of the fastest growing in its industry and we’re on a path to becoming the #1 pet health brand. Having served millions of happy dog owners, we operate with speed, creativity and performance. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do.

The Role

We’re looking for a Creative Strategist to take charge of our paid social strategies.

This isn’t traditional marketing - it’s performance-led, commercially driven, and directly tied to sales. You’ll own and execute a 7-figure budget to lead growth strategy centered around high-converting content, rapid creative testing, and constant optimisation.

You’ll analyse what content actually converts, build revenue-focused briefs, and scale UGC, brand-led and storytelling campaigns that drive measurable results. Working closely with creative, paid media, and wider teams, you’ll be responsible for adding fuel to our paid acquisition engine.

The Profile

• Proven experience driving significant performance results through paid social creative (Meta, TikTok, etc.), with clear impact on revenue and CPA.
• Strong background in building and scaling performance-driven creative strategies, not just producing content but owning what converts.
• Experience managing high-volume creative pipelines (e.g., hundreds-thousands of ads per month), including testing frameworks and iteration cycles.
• Deep understanding of what makes ads convert — hooks, angles, messaging, formats, and how to systematically find and scale winners.
• Hands-on familiarity with paid social platforms and ad mechanics (Meta Ads Manager, TikTok Ads), including how creative influences delivery and performance.
• Highly commercial and data-driven — fluent in metrics like CPA, ROAS, CTR, CVR, and able to optimise creative based on performance data.
• Exceptional communicator and operator — able to brief creators/designers clearly, manage output at scale, and align with paid media teams.

The Responsibilities

• Analyse paid social performance (Meta, TikTok, YouTube) to identify what’s working — using metrics like hook rate, hold rate, CTR, CPA, and ROAS to extract actionable insights.
• Translate data into clear creative direction — identifying winning formats, messaging, and customer pain points that drive conversions.
• Develop high-converting ad concepts and scripts — including hooks, angles, and full funnel creative aligned with DTC customer journeys.
• Lead creative production by briefing UGC creators, influencers, and editors — ensuring output is optimised for performance and scalability.
• Build and manage high-volume creative pipelines — maintaining asset libraries and enabling rapid iteration across winning concepts.
• Own the testing roadmap — running structured A/B tests, iterating on winners, and continuously improving performance through data-driven experimentation.

The Requirements

• 3+ years of experience in creative strategy or performance creative roles
• Experience working in high-growth, paid social-led DTC brands
• Deep expertise in Meta and TikTok advertising ecosystems
• Strong analytical skills and the ability to interpret performance data to inform creative decisions
• A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
• A proven track record of driving revenue growth through paid creative
• Experience briefing or directing creators, influencers, or UGC production
• Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
• Excellent communication skills — able to present insights and defend creative decisions with data

The Rewards

• Fully remote - work from anywhere
• Competitive Compensation Package
• Flexible working environment - results > hours
• No micromanagement - full ownership and trust
• Fast-paced, ambitious team culture
• Growth opportunities in a fast-scaling environment