Creative Strategist

Dimond Connect; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Dimond Connect is seeking a Creative Strategist for a premium home care retail brand. You’ll craft emotions that sell through scent, atmosphere, and discovery, leading paid social creative across Meta and TikTok from insight to final edits.

You’ll own scripts, guide creators, and optimize campaigns with a data-forward mindset, tracking CTR, hold and CPA to continuously raise the premium brand image and revenue.

Qualifications

• Experience creating and scaling high-performing Meta and/or TikTok ads.
• Experience with fragrance, beauty, home, or aspirational lifestyle brands where the sale is emotional.
• Excellent conversational American English and strong feel for U.S. consumer culture and TikTok language.
• Ability to write an authentic voice without relying on AI to produce it.

Responsibilities

• Own the creative strategy for paid social across Meta and TikTok from concept to final cut.
• Write natural, conversational scripts and brief UGC creators to stay on-brand and premium.
• Analyze metrics (CTR, hook rate, hold rate, CPA) to identify winning concepts and scale successful angles.

Skills

TikTok ads

Meta ads

UGC campaigns

Copywriting

Emotional branding

Data-driven marketing

Tools

TikTok Ads

Meta Ads Manager

Job description

Our client in the home care retail industry is hiring a Creative Strategist!

The role

We're looking for a Creative Strategist who knows how to sell a feeling, creating desire through scent, atmosphere, and the excitement of discovering something new. You'll own and scale paid social creative across Meta and TikTok, from customer insights and scripting to final edits and iteration, driving revenue while maintaining a premium brand image. We need someone who understands emotional marketing, hype, FOMO, and aspirational branding, and can write naturally, like a woman telling a friend about something she loves, rather than relying on traditional problem-solution messaging.

What You’ll Own

• Customer & Strategy: Understand the core customer, women aged 30 to 60, including homeowners and pet owners, and develop distinct concepts around scent, mood, home pride, self-care, and discovery. Use hype, scarcity, and FOMO to support launches while protecting the premium brand image, and research competitors across fragrance, beauty, home, and lifestyle to identify new creative opportunities.
• Scripts & Production: Write natural, conversational scripts that feel authentic to TikTok, using reactions, sensory language, and storytelling to communicate scent visually. Brief and direct UGC creators and video editors, keeping content relatable, premium, and on-brand while owning the creative process from concept to final cut.
• Performance & Iteration: Analyze Meta and TikTok metrics, including CTR, hook rate, hold rate, and CPA, to identify winning concepts and understand why they work. Quickly cut underperforming ads, scale successful angles, and build a repeatable system for developing and testing new creative ideas.

What Success Looks Like

• Scripts that sound like our customer, not like an ad or an AI
• A steady weekly output of high-quality creative that holds the premium brand line
• Winning concepts identified and scaled on a regular basis
• Creative direction that lifts overall account performance, not just one-off hits

What We’re Looking For

• Experience with fragrance, beauty, home, or aspirational lifestyle brands, where the sale is emotional rather than functional
• A proven track record creating and scaling high-performing Meta and/or TikTok ads
• Excellent conversational American English and a strong feel for U.S. consumer culture and TikTok language
• The writing judgment to create an authentic voice yourself, without relying on AI to produce it
• Experience with UGC-driven brands and directing creators
• A strong grasp of emotional marketing and premium brand positioning
• Comfort with data and the ability to turn performance numbers into clear next steps