Senior Creative Strategist

Lysander Commerce Inc.; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Lysander Commerce Inc. is seeking a results-driven creative strategist to lead a full creative pod remotely.

You will research customers, craft winning angles, write scripts, brief and manage editors, and iterate from concept to live ad while scaling net-new concepts weekly. The role requires 3+ years in direct response marketing, hands-on production management of video editors, and a deep understanding of consumer psychology.

Qualifications

• 3+ years as a direct response marketer in-house at a DTC brand or at a creative agency.
• Personal winners: scripts you wrote that spent $500K+ in ad spend.
• Experience managing video editors or a creative production team, and holding them to output and quality KPIs.
• Deep understanding of consumer psychology and ability to explain why an ad won or failed.
• Obsessed with studying ads

Responsibilities

• Own 15 net-new concepts per week that take up ad spend.
• Lead your creative pod end to end: production from brief to launch and editors' output.
• Manage video editors with daily check-ins, briefs, feedback, and KPI accountability.
• Ensure production timelines: script to live ad on schedule with minimal revisions.
• Conduct research from reviews, Reddit, competitors and post-purchase surveys to find untapped angles.
• Develop new angles, avatars, formats, and desires to expand the audience.
• Establish feedback loops on each ad: results, learnings, and future tests.
• Iterate on winners to increase spend and life of each concept.
• Set testing priorities with Head of Creative Strategy and justify decisions.

Skills

Direct response

Video editors management

Consumer psychology

Ad testing & optimization

Data-driven decisions

Job description

We are an 8 figure DTC brand scaling to 9. Creative is our biggest lever. We're hiring A+ players who know how to write winning ads, find net-new angles, formats, concepts, and avatars to expand TAM, and run feedback loops that extract clear learnings from every ad.

Our best strategist made $30k last month.

The job in one line:

run your own creative pod end to end (research the customer, find the angle, write the script, brief and manage the editors, read the results, iterate), produce net-new concepts every week that take up ad spend, and raise the bar for the strategists around you.

This is a fully remote, full-time role with overlap with US Eastern time.

What you'll own

• 15 net-new concepts per week that take up ad spend
• Your creative pod, end to end: you own production from brief to launch, and the output of the video editors on your pod
• Managing video editors: daily check-ins, clear briefs, feedback on cuts, and making sure every editor hits their KPIs on output, turnaround, and quality
• Production timelines: concepts move from script to live ad on schedule, with no bottlenecks and nothing sitting in revisions
• Research that finds what nobody's testing yet: reviews, Reddit, comment sections, competitor ads, and post-purchase surveys
• New angles, avatars, formats, and desires that expand who we can sell to
• Feedback loops on every ad: what won, what failed, why, and what to test next
• Iterating on winners to get more spend and more life out of every concept
• Setting testing priorities with the Head of Creative Strategy: what gets tested, in what order, and why

Required

• 3+ years as a direct response marketer in-house at a DTC brand or at a creative agency
• Multiple personal winners: scripts you wrote that spent $500K+ in ad spend
• Experience managing video editors or a creative production team, and holding them to output and quality KPIs
• Deep understanding of consumer psychology. You can explain why an ad won or failed.
• Obsessed with studying ads

Bonus:

• Experience in the DTC beauty space

Who we hire

• Researcher-writer, in that order. You live in Reddit threads, reviews, and comment sections until you find the pain nobody's saying out loud, then write hooks in the customer's own words. Ads are made in the research, not the edit.
• Direct response skills. You think in hooks, awareness levels, angles, and avatars, not aesthetics. You can explain why an ad won mechanically.
• Proven winners. You've personally produced ads that spent real money profitably, at a brand or agency doing $1M+/mo on Meta. Authorship verified, not "was on the team".
• Reads your own data. Fluent in hook rate, hold rate, CPA, and ROAS, and makes your own kill/iterate calls without a media buyer translating.
• Runs a tight pod. You hold editors accountable to deadlines and quality, give direct feedback, and fix production problems before they cost us a week.
• Makes others better. You can look at a junior's script, say exactly why it won't work, and show them how to fix it.
• Radically coachable. You take a brutal ad critique and come back with a better version, not a defense. Non-negotiable.
• Volume-capable. 15 net-new concepts per week, every week, without quality collapsing. Obsession receipts: a swipe file you keep unprompted, and breakdowns you do on your own time.

Comp

3% of ad spend for winners at KPI