Creative Strategist

Phoebe; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Equity participation

In-person in NYC (Chinatown / LES)

Direct exposure to founders and growth

Job summary

Phoebe is redefining home healthcare marketing in New York. We’re seeking a fast-moving growth-minded creator strategist to own both paid and organic social across TikTok, Meta, Instagram, and YouTube.

You’ll produce high volumes of creative, build relationships with creators, and relentlessly test to optimize performance for a healthcare audience. You’ll stay ahead of trends, apply lessons from DTC and creator economies, and own end-to-end campaigns from concept to scale.

Qualifications

• You've run paid social or organic growth with results to show.
• You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals.
• You're chronically online and can spot trends before they peak.
• You've worked with creators or built content engines (UGC, clipping, repurposing).
• You know tools like Whop, Foreplay, Motion, or similar.

Responsibilities

• Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube.
• Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly.
• Build and manage a pipeline of creators, clippers, and freelancers.
• Study what's working in DTC, creator economy, and direct response - then apply it to healthcare.
• Launch and scale campaigns targeting nurses and caregivers for our talent agent product.
• Track performance obsessively and iterate fast based on what converts.
• Stay ahead of platform changes, trends, and formats before they're obvious.

Skills

Paid social / growth

UGC content creation

Creator management

Direct response

Copywriting

Video editing

Analytics & testing

Fast experimentation

Hooks & thumbnails

Tools

Whop

Foreplay

Motion

Job description

About Phoebe

Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.

What you'll do

• Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube

• Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly

• Build and manage a pipeline of creators, clippers, and freelancers

• Study what's working in DTC, creator economy, and direct response - then apply it to healthcare

• Launch and scale campaigns targeting nurses and caregivers for our talent agent product

• Track performance obsessively and iterate fast based on what converts

• Stay ahead of platform changes, trends, and formats before they're obvious

Who you are

• You've run paid social or organic growth and have results to show

• You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals

• You're chronically online and can spot trends before they peak

• You've worked with creators or built content engines (UGC, clipping, repurposing)

• You know tools like Whop, Foreplay, Motion, or similar

• You move fast and can produce volume without sacrificing quality

• You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed

• You have taste and strong opinions about what makes creative work

What we offer

• Own creative for a company growing extremely fast into a massive market

• Competitive salary with above-market equity

• Small team where your work directly drives growth

• In-person in NYC (Chinatown / LES) - we work in the same room

• Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.