Creative Strategist

Pomona; New York (NY); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Remote position

Office option in NYC

Job summary

Pebble, a creator marketing agency, is hiring a Creative Strategist for remote work with an option to join the NYC office. You will develop concepts, briefs, and the creative direction to drive performance across TikTok and Instagram.

You’ll analyze what's working, translate trends into actionable direction, and partner with creator managers to ensure briefs are executable and aligned with brand voice. 0–3 years in related roles preferred.

Qualifications

• 0-3 years in creator marketing, social strategy, or content at a brand, agency, or as a creator yourself.
• Deep fluency in TikTok — you understand why things go viral and can reverse-engineer it.
• Strong writing skills: you can write a brief that's specific, clear, and actually fun to execute.
• You think in hooks, not headlines — you know the difference between content that sounds good and content that performs.
• Comfortable owning a client relationship and communicating strategy with confidence.
• Experience with performance analysis — you know how to read a dashboard and turn it into a next move.
• Highly organized and self-directed; you thrive without a lot of hand-holding.

Responsibilities

• Develop creative strategy and content concepts for active client campaigns across TikTok and Instagram
• Write sharp, specific creator briefs — hooks, angles, formats, talking points — that drive results without killing authenticity
• Stay ahead of platform trends, sounds, and formats and translate them into actionable direction for clients and creators
• Analyze content performance and iterate on strategy based on what the data is actually telling you
• Collaborate closely with creator managers to ensure briefs are executable and align with creator voice
• Join client calls to present strategy, gather feedback, and build trust with brand partners
• Develop content frameworks and repeatable playbooks across verticals (wellness, consumer apps, lifestyle, etc.)

Skills

TikTok fluency

Strong writing

Hooks thinking

Client relationship

Performance analysis

Organized/self-directed

Tools

Creator workflows

Job description

ABOUT PEBBLE

Pebble is a creator marketing agency that helps consumer brands grow organically on TikTok and Instagram through high-volume, authentic creator content. We work with brands that care about real results — views, engagement, and conversions — and we build the creator programs that get them there.

Our founder was recognized on the Forbes 30 under 30 list. This is a REMOTE POSITION with the option to work in our NYC-based office.

Our website is withpebble.xyz

The ROLE

We're looking for a Creative Strategist who lives and breathes short-form content. You'll be the connective tissue between brand goals and creator execution — developing concepts, writing briefs, and shaping the creative direction that makes our clients' content perform.

This isn't a strategy-in-a-deck role. You'll be in the weeds: analyzing what's working on TikTok right now, identifying trends before they peak, and translating that into clear creative direction creators can actually run with.

THE DAY TO DAY

• Develop creative strategy and content concepts for active client campaigns across TikTok and Instagram
• Write sharp, specific creator briefs — hooks, angles, formats, talking points — that drive results without killing authenticity
• Stay ahead of platform trends, sounds, and formats and translate them into actionable direction for clients and creators
• Analyze content performance and iterate on strategy based on what the data is actually telling you
• Collaborate closely with creator managers to ensure briefs are executable and align with creator voice
• Join client calls to present strategy, gather feedback, and build trust with brand partners
• Develop content frameworks and repeatable playbooks across verticals (wellness, consumer apps, lifestyle, etc.)

REQUIREMENtS

• 0-3 years in creator marketing, social strategy, or content at a brand, agency, or as a creator yourself
• Deep fluency in TikTok — you understand why things go viral and can reverse-engineer it
• Strong writing skills: you can write a brief that's specific, clear, and actually fun to execute
• You think in hooks, not headlines — you know the difference between content that sounds good and content that performs
• Comfortable owning a client relationship and communicating strategy with confidence
• Experience with performance analysis — you know how to read a dashboard and turn it into a next move
• Highly organized and self-directed; you thrive without a lot of hand-holding

Nice to have

• Experience in consumer wellness, lifestyle, or app verticals
• You've made content yourself — even casually
• Familiarity with creator sourcing, vetting, or management workflows

NYC-based compensation is $55-65K/year