Creative Strategist

Medialicious Ltd; Georgia; On-site; USD 60,000 - 90,000; Full time

Job summary

Medialicious Ltd. is seeking a Creative Strategist to translate insights into high-impact creative concepts for user acquisition across a portfolio of social gaming brands.

You will develop paid social campaigns across Meta, TikTok, and beyond, writing scripts and storyboards to fuel engaging, scroll-stopping ads. Bring hands-on experience in creative strategy and content creation, with a portfolio of campaigns.

Qualifications

• Experience in creative strategy and content creation for social media or digital marketing.
• Portfolio showcasing campaigns, social content, or video concepts.
• Hands-on experience writing scripts, storyboards, or briefs for short-form content.
• Solid understanding of short-form platforms like TikTok, Meta, Instagram Reels, or YouTube Shorts.

Responsibilities

• Develop creative concepts and campaign strategies for paid social across Meta, TikTok, and beyond.
• Write scripts, hooks, CTAs, and storyboards for short-form video ads.
• Build creative briefs informed by audience insights, performance data, and platform trends.
• Partner with Paid Social, Design, Motion, and Influencer teams to bring ideas to life and iterate based on results.
• Support A/B testing by developing creative variations and helping identify winning themes.
• Use AI tools to accelerate brainstorming, copywriting, and concept development.

Skills

Creative Strategy

Content Creation

Social Media

Digital Marketing

Job description

At Medialicious, we're a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale.

The Role

Turn insights and trends into high-performing creative concepts that fuel user acquisition across our portfolio of social gaming brands.

What You Will Be Doing

• Develop creative concepts and campaign strategies for paid social across Meta, TikTok, and beyond
• Write scripts, hooks, CTAs, and storyboards for short-form video ads that stop the scroll
• Build creative briefs informed by audience insights, performance data, and platform trends
• Partner with Paid Social, Design, Motion, and Influencer teams to bring ideas to life and iterate based on results
• Support A/B testing by developing creative variations and helping identify winning themes
• Use AI tools to accelerate brainstorming, copywriting, and concept development

What We Are Looking For

• Demonstrated experience in Creative Strategy, Content Creation, Social Media, or Digital Marketing
• A portfolio showing creative campaigns, social content, or video concepts
• Hands‑on experience writing scripts, storyboards, or briefs for short‑form content
• Solid understanding of TikTok, Meta, Instagram Reels, or YouTube Shorts
• Naturally curious, trend‑aware, and comfortable translating data into creative decisions
• Experience with AI tools (ChatGPT, Midjourney, Runway, or similar) is a bonus, as is a background in gaming, mobile apps, or fast‑paced digital consumer brands

Why You Will Love It

You'll be joining a team that genuinely values creativity, moves fast, and backs its people with real budgets and real autonomy. You won't be stuck executing someone else's ideas — you'll be shaping strategy, experimenting with new formats, and seeing your work drive measurable growth across global brands. Gibraltar is a pretty great base too.

We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.