Creative Social Media & Marketing Specialist

State Farm Agent; York (York County); On-site; USD 55,000 - 80,000; Full time

Job summary

Tricia Melnichak - State Farm Agent is seeking a creative Social Media & Digital Marketing Specialist to elevate the agency’s online presence on Facebook and Instagram. You will craft engaging content, manage a content calendar, and build meaningful connections with local followers, customers, and community partners.

You will develop eye-catching graphics, photos, Reels, and captions while aligning with State Farm branding.

Qualifications

• Experience managing Facebook and Instagram accounts for a business, organization, or brand.
• Strong creative writing skills and the ability to develop engaging social media captions.
• Experience with Canva or similar graphic design platforms.
• Comfortable creating and editing photos, Reels, and short-form videos.
• Familiarity with Meta Business Suite, Facebook Ads Manager, or social media scheduling tools is a plus.
• Understanding of social media engagement, audience growth, and digital marketing strategies.
• Excellent organizational skills and attention to detail.
• Ability to work independently, manage deadlines, and consistently produce quality content.
• Positive, outgoing personality with a genuine interest in community involvement.
• Willingness to learn insurance industry marketing requirements and State Farm brand standards.
• Must be able to obtain applicable state insurance licenses if required for assigned duties.

Responsibilities

• Facebook & Instagram Management: Create, schedule, and manage engaging social media content that builds awareness, strengthens relationships, and supports agency growth.
• Content Creation: Develop eye-catching graphics, photos, Reels, short videos, captions, and promotional content that reflect our agency's personality and brand.
• Content Calendar: Plan and maintain a consistent social media posting schedule featuring education, community involvement, team highlights, seasonal topics, and promotions.
• Community Engagement: Respond to comments, encourage interaction, and build relationships with followers.
• Digital Advertising: Assist with Facebook and Instagram advertising campaigns, including audience targeting, creative development, and performance tracking.
• Brand Awareness: Identify creative opportunities to showcase our team, celebrate customers, promote local events, and strengthen our community presence.
• Marketing Performance: Monitor engagement, reach, follower growth, inquiries, and campaign results; share insights.
• Lead Generation: Develop creative strategies to encourage prospective customers to contact our office.
• Team Collaboration: Work with the agent and team to capture photos, develop ideas, and highlight the agency's culture.
• Brand Compliance: Ensure content follows State Farm brand guidelines and approvals.

Skills

Social media marketing

Creative writing

Content creation

Community engagement

Brand planning

Team collaboration

Organizational skills

Learning mindset

Tools

Canva

Meta Business Suite

Facebook Ads Manager

Social media scheduling tools

Job description

Tricia Melnichak - State Farm Agent is seeking a creative Social Media & Digital Marketing Specialist to elevate the agency’s online presence on Facebook and Instagram. You will craft engaging content, manage a content calendar, and build meaningful connections with local followers, customers, and community partners.

You will develop eye-catching graphics, photos, Reels, and captions while aligning with State Farm branding.