Creative Social Media & Community Marketing Specialist

Insureitpa; York (York County); On-site; USD 45,000 - 65,000; Full time

Job summary

Tricia Melnichak - State Farm Agent is seeking a creative Social Media & Digital Marketing Specialist to elevate the agency's presence on Facebook and Instagram. You will craft engaging content, produce graphics and short videos, and manage a content calendar that highlights insurance education, community involvement, and team highlights.

You will collaborate with the agent and staff to capture photos, develop ideas, and ensure brand compliance while growing our online audience and turning

Qualifications

• Experience managing Facebook and Instagram accounts for a business, organization, or brand.
• Strong creative writing skills and the ability to develop engaging social media captions.
• Experience with Canva or similar graphic design platforms.
• Comfortable creating and editing photos, Reels, and short-form videos.
• Familiarity with Meta Business Suite, Facebook Ads Manager, or social media scheduling tools is a plus.
• Understanding of social media engagement, audience growth, and digital marketing strategies.
• Excellent organizational skills and attention to detail.
• Ability to work independently, manage deadlines, and consistently produce quality content.
• Positive, outgoing personality with a genuine interest in community involvement.
• Willingness to learn insurance industry marketing requirements and State Farm brand standards.
• Must be able to obtain applicable state insurance licenses if required for assigned duties.

Responsibilities

• Facebook & Instagram Management: Create, schedule, and manage engaging social media content that builds awareness, strengthens relationships, and supports agency growth.
• Content Creation: Develop eye-catching graphics, photos, Reels, short videos, captions, and promotional content that reflect our agency's personality and brand.
• Content Calendar: Plan and maintain a consistent social media posting schedule featuring insurance education, community involvement, team highlights, seasonal topics, and agency promotions.
• Community Engagement: Help grow our online audience by responding appropriately to comments, encouraging interaction, and building relationships with followers.
• Digital Advertising: Assist with Facebook and Instagram advertising campaigns, including audience targeting, creative development, and performance tracking, subject to applicable advertising guidelines.
• Brand Awareness: Identify creative opportunities to showcase our team, celebrate customers appropriately, promote local events, and strengthen our community presence.
• Marketing Performance: Monitor engagement, reach, follower growth, inquiries, and campaign results. Share insights and recommendations for improvement.
• Lead Generation: Develop creative strategies to encourage prospective customers to contact our office for insurance quotes and coverage reviews.
• Team Collaboration: Work directly with the agent and team members to capture photos, develop marketing ideas, and highlight the agency's culture and customer service.
• Brand Compliance: Ensure all marketing content and advertising follow State Farm brand, social media, and advertising guidelines, including required approvals.

Skills

Facebook marketing

Instagram marketing

Content creation

Creative writing

Social media strategy

Video editing

Organization

Tools

Canva

Meta Business Suite

Facebook Ads Manager

Job description

Tricia Melnichak - State Farm Agent is seeking a creative Social Media & Digital Marketing Specialist to elevate the agency's presence on Facebook and Instagram. You will craft engaging content, produce graphics and short videos, and manage a content calendar that highlights insurance education, community involvement, and team highlights.

You will collaborate with the agent and staff to capture photos, develop ideas, and ensure brand compliance while growing our online audience and turning