Marketing Liaison - State Farm Agent Team Member

State Farm Agent; York (York County); On-site; USD 55,000 - 80,000; Full time

Job summary

Tricia Melnichak - State Farm Agent is seeking a creative Social Media & Digital Marketing Specialist to elevate the agency’s online presence on Facebook and Instagram. You will craft engaging content, manage a content calendar, and build meaningful connections with local followers, customers, and community partners.

You will develop eye-catching graphics, photos, Reels, and captions while aligning with State Farm branding.

Qualifications

• Experience managing Facebook and Instagram accounts for a business, organization, or brand.
• Strong creative writing skills and the ability to develop engaging social media captions.
• Experience with Canva or similar graphic design platforms.
• Comfortable creating and editing photos, Reels, and short-form videos.
• Familiarity with Meta Business Suite, Facebook Ads Manager, or social media scheduling tools is a plus.
• Understanding of social media engagement, audience growth, and digital marketing strategies.
• Excellent organizational skills and attention to detail.
• Ability to work independently, manage deadlines, and consistently produce quality content.
• Positive, outgoing personality with a genuine interest in community involvement.
• Willingness to learn insurance industry marketing requirements and State Farm brand standards.
• Must be able to obtain applicable state insurance licenses if required for assigned duties.

Responsibilities

• Facebook & Instagram Management: Create, schedule, and manage engaging social media content that builds awareness, strengthens relationships, and supports agency growth.
• Content Creation: Develop eye-catching graphics, photos, Reels, short videos, captions, and promotional content that reflect our agency's personality and brand.
• Content Calendar: Plan and maintain a consistent social media posting schedule featuring education, community involvement, team highlights, seasonal topics, and promotions.
• Community Engagement: Respond to comments, encourage interaction, and build relationships with followers.
• Digital Advertising: Assist with Facebook and Instagram advertising campaigns, including audience targeting, creative development, and performance tracking.
• Brand Awareness: Identify creative opportunities to showcase our team, celebrate customers, promote local events, and strengthen our community presence.
• Marketing Performance: Monitor engagement, reach, follower growth, inquiries, and campaign results; share insights.
• Lead Generation: Develop creative strategies to encourage prospective customers to contact our office.
• Team Collaboration: Work with the agent and team to capture photos, develop ideas, and highlight the agency's culture.
• Brand Compliance: Ensure content follows State Farm brand guidelines and approvals.

Skills

Social media marketing

Creative writing

Content creation

Community engagement

Brand planning

Team collaboration

Organizational skills

Learning mindset

Tools

Canva

Meta Business Suite

Facebook Ads Manager

Social media scheduling tools

Job description

Replies within 24 hours

You May Be a Great Fit As a Social Media & Digital Marketing Specialist At Tricia Melnichak - State Farm Agent If

• You love Facebook and social media marketing! You understand how to create engaging content that grabs attention, builds relationships, and gets people talking.
• You're creative and full of ideas! You enjoy creating eye-catching graphics, writing compelling captions, taking photos, producing short videos, and finding fresh ways to make a business stand out online.
• You understand that social media is about relationships, not just likes. You know how to connect with people, encourage conversations, and turn online engagement into real business opportunities.
• You're comfortable with technology and digital marketing tools. You enjoy using platforms like Facebook, Instagram, Canva, and other creative tools to develop professional, engaging content.
• You're organized, proactive, and results-driven. You can manage a content calendar, schedule posts, monitor engagement, and track what's working to help our agency grow.
• You love your community! You enjoy highlighting local businesses, community events, customer appreciation, and the people who make our area special.

Location Address: York, PA 17408

At Tricia Melnichak - State Farm Agent, we're passionate about helping people protect what matters most while building meaningful relationships throughout our community.

We're looking for a creative, enthusiastic Social Media & Digital Marketing Specialist who can help bring our agency's personality to life online!

We want someone who can help us stand out on Facebook and Instagram, create content people actually want to see, grow our online presence, and turn social media engagement into meaningful connections and business opportunities.

If you love marketing, enjoy being creative, and get excited about seeing your ideas come to life, we'd love to meet you!

Responsibilities

• Facebook & Instagram Management: Create, schedule, and manage engaging social media content that builds awareness, strengthens relationships, and supports agency growth.
• Content Creation: Develop eye-catching graphics, photos, Reels, short videos, captions, and promotional content that reflect our agency's personality and brand.
• Content Calendar: Plan and maintain a consistent social media posting schedule featuring insurance education, community involvement, team highlights, seasonal topics, and agency promotions.
• Community Engagement: Help grow our online audience by responding appropriately to comments, encouraging interaction, and building relationships with followers.
• Digital Advertising: Assist with Facebook and Instagram advertising campaigns, including audience targeting, creative development, and performance tracking, subject to applicable advertising guidelines.
• Brand Awareness: Identify creative opportunities to showcase our team, celebrate customers appropriately, promote local events, and strengthen our community presence.
• Marketing Performance: Monitor engagement, reach, follower growth, inquiries, and campaign results. Share insights and recommendations for improvement.
• Lead Generation: Develop creative strategies to encourage prospective customers to contact our office for insurance quotes and coverage reviews.
• Team Collaboration: Work directly with the agent and team members to capture photos, develop marketing ideas, and highlight the agency's culture and customer service.
• Brand Compliance: Ensure all marketing content and advertising follow State Farm brand, social media, and advertising guidelines, including required approvals.

Qualifications

• Experience managing Facebook and Instagram accounts for a business, organization, or brand preferred.
• Strong creative writing skills and the ability to develop engaging social media captions.
• Experience with Canva or similar graphic design platforms.
• Comfortable creating and editing photos, Reels, and short-form videos.
• Familiarity with Meta Business Suite, Facebook Ads Manager, or social media scheduling tools is a plus.
• Understanding of social media engagement, audience growth, and digital marketing strategies.
• Excellent organizational skills and attention to detail.
• Ability to work independently, manage deadlines, and consistently produce quality content.
• Positive, outgoing personality with a genuine interest in community involvement.
• Willingness to learn insurance industry marketing requirements and State Farm brand standards.
• Must be able to obtain applicable state insurance licenses if required for assigned duties.

Bonus Points If You

• Have helped a local business grow its Facebook or Instagram following.
• Love creating Reels and short-form video content.
• Have experience running successful Facebook advertising campaigns.
• Know how to turn everyday office moments into engaging social media content.
• Enjoy using AI tools to brainstorm ideas, develop content, and improve marketing efficiency.
• Can share examples of social media posts, graphics, videos, or campaigns you've created.

We aren't looking for someone who simply posts on Facebook. We're looking for someone who can help build a recognizable, trusted local brand that people want to follow, engage with, and do business with!

We're Hiring!

We are a very busy office and are looking for our next great team member. This busy insurance and financial services office has a passion to make a difference in the lives of others and better the community. We are a growing agency with big dreams and lots of potential.

About Our Agency

• Our mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams.
• Our office is located in Shiloh.
• We currently have 5 team members at our agency.
• Our agency has received awards including: Ambassador Travel, Legion of Honor, and Bronze Tablet
• Additional languages spoken: Spanish

State Farm agents are independent contractors who hire their own employees. State Farm agents’ employees are not employees of State Farm. Agents are responsible for and make all employment decisions regarding their employees.