Creative Social Media Lead for Innovation & Entrepreneurship

University of North Carolina at Chapel Hill; Chapel Hill (NC); On-site; USD 62,000 - 73,000; Part time

Job summary

University of North Carolina at Chapel Hill, through Innovate Carolina's IEED, seeks a Public Communications Specialist to lead social media campaigns and support broader marketing efforts. The role focuses on content creation, strategy, and website updates to tell the story of innovation and entrepreneurship at UNC-Chapel Hill.

The candidate will develop, implement, and manage campaigns across platforms to increase brand awareness, engage audiences, and drive conversions during a six-month

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.
• Experience with social media campaigns and content creation is preferred.

Responsibilities

• Lead social media campaigns across multiple platforms to increase brand awareness.
• Create, curate, and manage engaging content for social channels and the website.
• Develop and implement social media strategy to engage audiences and drive conversions.

Skills

Analytical skills

Social media management tools

Written communication

Verbal communication

Project management

Creative storytelling

Content creation

Education

Bachelor’s degree in a discipline related to the area of assignment

Tools

Social media platforms

Job description

University of North Carolina at Chapel Hill, through Innovate Carolina's IEED, seeks a Public Communications Specialist to lead social media campaigns and support broader marketing efforts. The role focuses on content creation, strategy, and website updates to tell the story of innovation and entrepreneurship at UNC-Chapel Hill.

The candidate will develop, implement, and manage campaigns across platforms to increase brand awareness, engage audiences, and drive conversions during a six-month