Creative Producer, YouTube

National Basketball Association (NBA); New York (NY); Hybrid; USD 73,000 - 96,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Wellbeing allowance

401(k) retirement plan

Time off benefits

Job summary

NBAT2 is seeking a hands-on video producer who lives and breathes gaming, with deep NBA 2K knowledge, to create viral, interactive content. You will lead end-to-end production, collaborate with talent, and craft formats that fuse gaming with entertainment for fans worldwide.

You will monitor analytics, stay ahead of gaming trends, and work with the social team to optimize release strategies. This role is based in the US with NYC preference and LA open.

Qualifications

• 5+ years producing YouTube videos, preferably in gaming.
• Deep knowledge of NBA 2K.
• Strong understanding of YouTube algorithms, SEO, and analytics.
• Proficiency in camera equipment, video production, editing software (Adobe Premiere, etc.).
• Ability to write compelling scripts and develop creative video concepts.
• Excellent project management and organizational skills.
• Candidates based in NYC preferred, open to candidates in Los Angeles.

Responsibilities

• Oversee end to end content creation of YouTube-first, gaming formats featuring NBA 2K and other videogames, including ideating new concepts that adhere to our brand and content strategy, overseeing pre-production, filming, and post-production, and collaborating with the social team on release strategy.
• Work closely with the Head of Talent and talent team to produce new digital formats featuring external talent, including NBA players, creators, and celebrities.
• Monitor analytics and adjust strategies based on audience engagement data.
• Stay up to date on trends in the gaming content space, ensuring NBAT2 is plugged into larger conversations and staying at the cutting edge of gaming-focused entertainment.

Skills

YouTube video production

NBA 2K knowledge

YouTube SEO & analytics

Script writing

Project management

Digital storytelling

Audience engagement

Tools

Adobe Premiere

Camera equipment

Job description

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

About NBAT2

NBAT2 is redefining basketball culture at the intersection of gaming, entertainment, and digital experiences. We exist off the court, inside the culture, bringing fans into the action in ways never seen before. From high-energy digital content to real-world activations, we’re building a new kind of entertainment brand where gaming isn’t just part of the experience—it is the experience.

Position Overview:

We are looking for a hands‑on video producer who lives and breathes gaming, has deep knowledge of NBA 2K, and understands how to create viral, interactive content experiences. You will sit at the center of gaming and content, making sure NBAT2 leads the charge in innovative, fan‑driven engagement.

Key Responsibilities:

• Oversee end to end content creation of YouTube‑first, gaming formats featuring NBA 2K and other videogames, including ideating new concepts that adhere to our brand and content strategy, overseeing pre‑production, filming, and post‑production, and collaborating with the social team on release strategy.
• Work closely with the Head of Talent and talent team to produce new digital formats featuring external talent, including NBA players, creators, and celebrities.
• Monitor analytics and adjust strategies based on audience engagement data.
• Stay up to date on trends in the gaming content space, ensuring that NBAT2 is plugged into larger conversations and staying at the cutting edge of gaming‑focused entertainment.

Requirements:

• 5+ years producing YouTube videos, preferably in the gaming space.
• Deep knowledge of NBA 2K.
• Strong understanding of YouTube algorithms, SEO, and analytics.
• Proficiency in camera equipment, video production, editing software (Adobe Premiere, etc.).
• Ability to write compelling scripts and develop creative video concepts.
• Excellent project management and organizational skills.
• Passion for digital media, storytelling, and audience engagement.
• Candidates based in NYC preferred, open to candidates in Los Angeles

Salary Range:

$53-$70/hour

Job Posting Title:

Supplemental Staff

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company‑sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long‑term disability; fertility and family‑forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024‑25 season featured a record‑tying 125 international players from a record‑tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community‑based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.