Social Publishing and Platforms Lead

National Basketball Association (NBA); Secaucus (NJ); Hybrid; USD 120,000 - 150,000; Full time

Job summary

The National Basketball Association (NBA) is seeking a Director to lead Social Publishing & Platforms, driving channel strategy and audience engagement across social, digital, and emerging platforms.

You will establish standards, optimize content, and coordinate with content, product, and marketing teams to deliver best-in-class distribution, especially during marquee NBA events.

Qualifications

• 8+ years of experience leading publishing, social media strategy, digital content distribution, or platform management for a sports league or similar.
• Expert-level understanding of social media platforms, publishing ecosystems, audience engagement, and content optimization.
• Proven experience managing large-scale publishing operations and leading cross-channel teams.
• Deep knowledge of the NBA, including players, teams, history, and fan culture.
• Strong understanding of audience growth, SEO, content packaging, and performance optimization.
• Experience leveraging audience insights and analytics to inform platform strategy.
• Ability to develop operational workflows, publishing standards, and scalable processes.
• Strong leadership, communication, and stakeholder management across teams.
• Understanding of AI-powered publishing workflows and emerging tech.
• Ability to manage multiple priorities while maintaining high execution standards.
• Willingness to work nights, weekends, and major NBA events.

Responsibilities

• Lead NBA’s Social Publishing & Platforms, overseeing platform strategy, publishing, audience engagement, and day-to-day channel performance.
• Oversee day-to-day publishing processes outside live game windows and major events.
• Establish platform-specific publishing, distribution, and optimization strategies.
• Develop and mentor platform leads, publishers, and channel resources.
• Create publishing standards, playbooks, copywriting guidelines, and moderation frameworks.
• Partner with Content Planning, Promotion, Content Creation, and other teams.
• Manage publishing calendars, workflows, content packaging, SEO, and community initiatives.
• Evaluate performance trends and identify opportunities for innovation and growth.
• Drive adoption of new features, automation tools, and AI-enabled workflows.
• Collaborate with internal stakeholders to seize strategic opportunities across channels.
• Set benchmarks, reporting, and metrics for publishing effectiveness.

Skills

8+ years experience

Social media strategy

Digital publishing

Audience engagement

Platform innovation

Editorial leadership

Platform strategy

Team development

AI-enabled workflows

Leadership & stakeholder management

Nights/weekend readiness

Education

Bachelor's Degree in Communications/Media/Marketing

Job description

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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Position Summary:

The Director, Social Publishing & Platforms leads the NBA’s Channel Programming function, overseeing platform strategy and publishing, audience engagement, and content optimization across the league’s social, digital, and emerging platforms. This roleis responsible forestablishingpublishing standards, platform-specific strategies, and audience engagement practices that drive performance, consistency, and growth across the NBA’s global content ecosystem.

The ideal candidatepossessesdeepexpertiseacross social media, digital publishing, audience behavior, and platform innovation. They understand how content should be packaged, distributed,optimized, and amplified across platforms to maximize reach, engagement, tune-in, and business impact. This individual combines strong editorial instincts, operational leadership, and platformexpertiseto lead publishing teams, shape platform strategy, and drive best-in-class content distribution across the NBA’s channels.

Major Responsibilities:

• Lead the NBA’s Social Publishing & Platforms function, overseeing platform strategyand publishing, audience engagement, and day-to-day channel performance across social, digital, and emerging platforms.
• Oversees day-to-day publishing processes across NBA platforms and serves as the primary publishing leader outside of live game windows and tentpole event coverage.
• Establish platform-specific publishing, distribution, optimization, and audience growth strategiesacrosssocial and digital platforms.
• Manage and develop platform leads, publishers, and channel programming resources, fostering a culture of collaboration, innovation, accountability, and continuous improvement.
• Develop andmaintainpublishing standards, platform playbooks, copywriting guidelines, moderation frameworks, and operational best practices that ensure consistency across channels.
• Partner closely with Content Planning & Promotion, Game Night Publishing, Content Creation, Vertical Content Strategy,and more.
• Overseeplatform-specificpublishing calendars, channel programming workflows, content packaging strategies, SEO best practices, community management initiatives, and platform optimization efforts.
• Evaluate platform performance, audience trends, and emerging industry developments toidentifyopportunities for innovation, experimentation, and audience growth.
• Drive adoption of new platform features, publishing technologies, automation tools, and AI-enabled workflows that improve efficiency and content performance.
• Collaborate with platform partners and internal stakeholders toidentifystrategic opportunities that strengthen the NBA’s presence across existing and emerging channels.
• Establish performance benchmarks, reporting frameworks, and success metrics to measure publishing effectiveness, audience growth, engagement, and platform health.

Required Skills/Knowledge:

• 8+ years of experience leading publishing, social media strategy, digital content distribution, or platform management for a sports league, media company, publisher, entertainment brand, or technology platform.
• Expert-level understanding of social media platforms, digital publishing ecosystems, audience engagement, platform algorithms, and content optimization strategies.
• Proven experience managing large-scale publishing operations and leading teams responsible for content distribution across multiple platforms.
• Deep knowledge of the NBA, including players, teams, storylines, statistics, standings, league history, and fan culture.
• Strong understanding of audience growth strategies, community management, SEO, content packaging, and performance optimization.
• Experienceleveragingaudience insights, analytics, and performance reporting to inform platform strategy and business decisions.
• Proven ability to develop operational workflows, publishing standards, and scalable processes in fast-paced environments.
• Strong leadership, communication, and stakeholder management skills with experience collaborating across content, product, marketing, partnerships, and executive teams.
• Understanding ofAI-powered publishing workflows, automation tools, and emerging technologies that improve content operations and audience engagement.
• Ability to manage multiple priorities and teams simultaneously whilemaintaininga high standard of execution.
• Willingness toworka flexible schedule, including nights, weekends, and major NBA events aligned with the league calendar.

Education:

Bachelor’s Degree in Communications, Media, Marketing, or related field preferred

Salary Range:

$120,000 - $150,000

Job Posting Title:

Director

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.