Game Night Publishing Lead

National Basketball Association (NBA); Secaucus (NJ); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life/AD&D insurance

Disability (short & long-term)

Fertility support

Wellbeing allowance

Educational assistance

Mental health coaching/therapy

401(k) retirement plan

Paid time off

Job summary

The NBA is hiring for a Director of Game Night Publishing within the Social & Digital Content team. The role drives live game publishing across NBA social and digital platforms, overseeing Content Command and real-time decision-making during live events.

As a digital content leader, you will identify high-impact moments, set publishing priorities, and coordinate cross-functional teams to deliver timely, high-quality storytelling.

Qualifications

• 8+ years of experience leading social media, digital publishing, or newsroom-style content operations in sports.
• Expert knowledge of the NBA, its players, storylines, and fan culture.
• Expert knowledge of social platforms, emerging trends, and audience behavior, with ability to translate insights into strategy.
• Exceptional editorial judgment with proven ability to make high-stakes, real-time decisions.
• Exceptional communication and leadership skills in fast-paced environments.
• Ability to manage multiple workstreams with strong attention to detail.
• Extensive experience collaborating cross-functionally with content, production, partnerships, marketing, and external partners.
• Willingness to work a flexible schedule, including nights, weekends, and holidays aligned with NBA calendar.

Responsibilities

• Lead game night publishing strategy across NBA social and digital platforms, ensuring timely, accurate, high-impact content.
• Direct live publishing decisions balancing speed, editorial judgment, and brand voice.
• Identify and prioritize key moments, storylines, and trends to maximize engagement and reach.
• Oversee Content Command Publishing: manage game night workflows and co mmunication; make real-time publishing decisions and escalate when needed.
• Partner with content leads, social producers, broadcast/production teams, and channel leads to execute run-of-show plans.
• Connect pre-game planning with in-game execution for cohesive real-time storytelling across platforms.
• Collaborate with Social, Digital, Partnerships, and Marketing teams.
• Oversee third-party content sourcing, amplification, and rights management in real time.

Skills

8+ years in social/digital publishing

Editorial judgment under pressure

Strong leadership & communication

Cross-functional coordination

Strategic real-time decision making

Audience engagement & trends

Willingness to work nights/weekends/TV

Education

Bachelor’s Degree in Communications/Media/Marketing

Job description

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

_________________

Position Summary:

This position sits within the NBA Social & Digital Content team and is responsible for delivering best-in-class, live game publishing across the NBA’s social and digital platforms during live events and tentpole moments.
The Game Night Publishing Lead is a key leader within Content Command, the NBA’s Game Night Publishing operation, overseeing the publishing function and driving game-time strategy through real-time decision-making, execution, and content optimization.
This individual is an experienced digital content leader with deep expertise in live sports storytelling, social platforms, and audience engagement. They thrive in fast-paced, high-pressure environments and have a strong instinct for identifying high-impact moments, setting publishing priorities, and coordinating cross-functional teams in real time.

Major Responsibilities:

Lead Game Night Publishing Strategy & Execution

• Lead game night publishing team across NBA social and digital platforms, ensuring timely, accurate, and high-impact content delivery during live events

• Direct live publishing decisions, balancing speed, editorial judgment, and brand voice

• Identify and prioritize key moments, storylines, and trends to maximize engagement and reach

Oversee Content CommandPublishing

• Manage game night workflows and communication across publishing and content

• Make critical publishing decisions in real-time and align with leadership when needed, while owning escalation protocols for sensitive, breaking, or high-visibility moments

Drive Cross-Functional Coordination

• Partner with content leads, social producers, broadcast/production teams, and channel leads to execute run-of-show plans

• Connect pre-game planning with in-game execution to ensure cohesive, real-time storytelling across platforms

• Collaborate cross-functionally with Social, Digital, Partnerships, and Marketing teams

Manage Third-Party Amplification & Rights

• Oversee third-party content sourcing, amplification, andUGCrights management in realtime

• Identifyopportunities to extend reach through creators, teams, and media partners

Team Leadership & Development

• Lead and mentor a team of game night publishers, overseeing performance during live coverage

• Foster a high-performance culture focused on collaboration, quality, speed, and editorial excellence

Required Skills/Knowledge:

• 8+ years of experience leading social media, digital publishing, or newsroom-style content operationsin sports

• Expert knowledge of theNBA, its players, storylines, and fan culture

• Expertknowledgeof social platforms, emerging trends, and audience behavior, with the ability to translate insights into strategic direction

• Exceptional editorial judgment with a proven ability to make high-stakes, real-time decisions in fast-paced, high-pressure environments

• Exceptional communication and leadership skills in fast-paced environments

• Ability to manage multiple workstreams simultaneously with strong attention to detail

• Extensive experience collaborating cross-functionally with content, production, partnerships, marketing, and external partners

• Willingness to work a flexible schedule, including nights, weekends, and holidays aligned with the NBA calendar

Education:

Bachelor’s Degree in Communications, Media, Marketing, or related field preferred

Salary Range:

$120,000 - $160,000

Job Posting Title:

Director

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.