creative producer for performance video ads
Assessment task; Cognitive Assessment
Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing to over 300,000 customers. It created the market’s only FDA-compliant at-home hormone monitor with quantitative testing technology and provides personalized insights and science-backed data to help women make informed health decisions.
- Generate 20+ high-quality video creative concepts per month by analyzing product information, creative performance data, competitor ads, and social media trends
- Write compelling UGC scripts with strong hooks, engaging storytelling, and clear CTAs optimized for paid social advertising
- Produce at least 10 videos per month featuring real UGC creators, managing the full production cycle from casting to final delivery
- Coordinate relationships with creators, video editors, designers, freelancers, and agencies to ensure timely delivery of launch-ready assets
- Review and provide actionable feedback on creator submissions, editor cuts, and designer assets
- Adapt successful ad formats and trends for Mira's brand while following the established creative strategy
- Organize and maintain creative libraries, performance insights, and production assets
- Ensure creatives are delivered on schedule and ready for launch with the required paid social platform specifications
- Track production timelines, manage multiple projects simultaneously, and communicate progress to stakeholders
- Collaborate with the marketing team to understand product features, campaign goals, and performance feedback
- At least 3 years of experience in creative production, performance marketing, or paid social advertising
- Experience writing scripts for UGC creators and direct-response video ads
- Experience working with and managing creators, editors, designers, freelancers, or creative agencies
- Deep understanding of paid social platforms, including Meta and TikTok, and what makes ads perform
- Ability to analyze creative performance data and apply insights to generate new concepts
- Strong project management skills and ability to manage multiple productions and meet deadlines
- 40-Hour workweek with flexible working hours and occasional overlap with the US team
- Competitive salary and a performance-based bonus system tied to OKRs