Video Content Creator – Paid Social & Display

Innovative Metrics; Beverly Hills (CA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Healthcare coverage

Paid vacation

Paid sick days

Job summary

Innovative Metrics is seeking a Direct Response Video Creator in Beverly Hills to produce high-converting video ads for Meta, TikTok, and YouTube Shorts. You will turn winning angles into multiple variations, craft hooks and scripts, and collaborate with media buyers to iterate based on data.

You will also analyze performance, produce varied formats (UGC/testimonial/founder-style), and leverage AI tools to scale production while planning on-location shoots and maintaining a high output of

Qualifications

• Proven experience creating direct response video ads (not just organic content).
• Strong understanding of hooks, scroll-stopping intros, and conversion-focused storytelling.
• Experience working with paid social teams or media buyers and delivering quickly.

Responsibilities

• Create high-converting video ads for Meta, TikTok, and YouTube Shorts.
• Turn winning angles into multiple variations quickly.
• Develop hooks, scripts, and concepts to stop scroll and drive action.
• Collaborate with media buyers to iterate based on performance data.
• Analyze ad performance metrics and refine creatives accordingly.
• Produce UGC-style, testimonial, founder-style, and problem/solution ads.
• Leverage AI tools to generate and scale creatives.
• Plan and execute on-location shoots with models/actors.
• Maintain a high output of creatives (5–20+ per week).

Skills

Direct response video ads

Hooks & storytelling

Ad optimization & data-driven

Collaboration with media buyers

Fast content production

Feedback-driven

Copywriting / scripting

Tools

Meta Ads platform

TikTok Ads platform

AI tools for production

Job description

About Us

We are a performance marketing team focused on

We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands. Our business is driven by data, speed, and creative iteration. We don’t just “make content”—we produce ads that convert and scale. We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets.

What You’ll Do

• Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts
• Turn winning angles into multiple creative variations quickly
• Develop hooks, scripts, and concepts designed to stop scroll and drive action
• Collaborate directly with media buyers to iterate based on performance data
• Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly
• Produce UGC-style, testimonial, founder-style, and problem/solution ads
• Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.)
• Plan and execute on-location shoots with models/actors
• Maintain a high output of creatives (5–20+ per week depending on workflow)

What We’re Looking For

Must-Have

• Proven experience creating direct response video ads (not just organic content)
• Strong understanding of:
  • Hooks / scroll-stopping intros
  • Conversion-focused storytelling
  • Ad fatigue and creative iteration
• Experience working with paid social teams or media buyers
• Ability to produce content quickly and consistently
• Comfortable receiving and acting on performance-driven feedback

Strong Plus

• Experience in:
  • Lead generation (mortgage, solar, insurance, home services)
  • DTC brands (supplements, vitamins, health products)
• Familiarity with Meta Ads and/or TikTok Ads performance metrics
• Experience producing or directing UGC-style content
• Copywriting or scripting skills for ads

What Success Looks Like

• Your creatives help lower CPL and CAC over time
• You consistently generate new winning angles and iterations
• You move fast, test aggressively, and improve based on data
• You become a key partner to our media buying team

Compensation

• Competitive monthly compensation (based on experience)
• Performance-based bonuses tied to winning creatives and scaling results
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises