Senior Associate of Full-Funnel Growth Creative

Harry's; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Harry's is seeking a Senior Associate, Full-Funnel Growth Creative to own end-to-end creative and media execution across three brands. You’ll pull insights, write briefs, shoot/edit assets, and traffic campaigns across paid channels, collaborating with Growth, Makers, and Supply Chain.

Your impact will be measured by growth in performance and learnings across channels. You’ll work with a high-velocity creative engine, leveraging AI tools, and driving iterations from data to creative production

Qualifications

• Experience in performance marketing or growth creative, with ability to own end-to-end campaigns.
• Proven ability to translate consumer insights into creative direction and briefs.
• Hands-on production capability (shooting/editing) or willingness to manage end-to-end production.

Responsibilities

• Mine performance data and trends to inform creative testing.
• Write actionable briefs translating consumer truths into executional direction.
• Create 5+ net-new creative concepts per week for paid social across brands.
• Produce assets across formats and manage end-to-end production.
• Traffic and optimize campaigns across paid social channels, monitor KPIs daily.
• Translate performance learnings into next iterations of creative and reporting.

Skills

Full-stack growth creative

Clear communicator

AI adoption

UGC/creator content production

Creative production tools

Excel/Google Sheets

Paid social platforms (Meta, TikTok)

Multi-brand experience

Tools

Adobe Premiere

Photoshop

Illustrator

After Effects

Figma

Excel

Google Sheets

Job description

Most performance creative roles live in one lane: you’re either the strategist with the deck, the maker with the camera, or the media buyer with the dashboard. This role owns all three

As Senior Associate, Full-Funnel Growth Creative, you’ll run the complete loop - from pulling insights and writing the brief, to shooting and editing the asset, to trafficking it into paid channels and reading the results. You’ll do this across three brands (Harry’s, Flamingo and Lume), contributing towards our high-velocity creative engine that turns consumer understanding into measurable growth for new products

You’ll sit within the Upstream team and report to the Director of Upstream Innovation, Brand Marketing, working closely with Growth, Makers, and Supply Chain. This is a rare opportunity to drive creative output and media performance simultaneously - with real accountability, real visibility, and real impact

Insights & Strategy

• Mine performance data, consumer insights, and platform trends to identify what’s working, what’s stale, and what’s worth testing next
• Develop testable creative hypotheses - framing the ‘why’ behind each concept before production begins
• Write clear, actionable creative briefs (for yourself and external collaborators) that translate consumer truth into executional direction
• Conduct ongoing competitive analysis across Harry’s, Flamingo, and Lume category landscapes to surface opportunities and whitespace

Creative Production

• Ideate, concept, and script, 5+ net-new creative concepts per week, per product for paid social. Strong candidates will also be able to shoot and edit when appropriate
• Produce assets across formats: short-form video, static, UGC-style, and light motion - comfortable owning end-to-end with minimal handoffs
• Use AI tools (e.g. Veo, Imagen, ChatGPT) to generate, iterate, and accelerate asset production
• Support content capture on set - from scrappy phone shoots to larger-scale productions

Media Execution & Optimization

• Traffic and launch campaigns across paid social channels (Meta, TikTok, Snap, YouTube, and others), independently managing day-to-day ad operations
• Monitor key performance metrics daily, flag meaningful trends, and make real-time optimizations to maximize efficiency of spend
• Build and maintain a structured testing and learning plan - clear hypotheses, defined success metrics, and stakeholder-ready readouts
• Translate performance results into the next iteration of creative, closing the loop between what ran and what gets made next
• Report on learnings to cross-functional stakeholders, clearly communicating what worked, what didn’t, and what we do next

Report to Director of Upstream Innovation, Brand Marketing

Collaborate closely with Growth, Makers, and Supply Chain across the Upstream Innovation function

Partner with external vendors, creator talent, and production partners as needed

Attributes

• Customer-obsessed: you instinctively ask what the customer needs to hear, not just what the brand wants to say
• Proactive: you’re comfortable with ambiguity and will create structure where there isn’t any rather than waiting for it
• A maker: you’re hands-on by default. Shooting, editing, and designing are things you actually do, not things you delegate
• Socially native: you understand the nuance of how audiences consume content differently on TikTok vs. Meta vs. YouTube, and you design briefs for those differences instinctively
• Data-fluent: you can pull and interpret performance data independently, and you use it to make better creative decisions - not just to report on the past
• Fast and iterative: high-output environments energize you. You can move quickly without losing craft or curiosity

Experience & Skills

• Full-stack growth creative - someone who gets energized by owning the whole thing, not just one piece. You probably have a background in performance marketing, content creation, or growth, and at some point realized the lane was too narrow. You’re equally comfortable in a spreadsheet and behind & in-front of a camera when necessary
• A clear communicator: you can tailor a message - written or verbal - to any room, from a creative review to a leadership readout
• AI-believer and adoptor: you see AI tools as a creative accelerator and are actively building fluency in the latest generation of generative video, image, and copy tools because you truly believe it’s not only the future, but the present
• Experience briefing and producing UGC or creator-led content
• Proficiency in creative production tools: Adobe Premiere, Photoshop, Illustrator, After Effects, and/or Figma
• Comfort with Excel or Google Sheets for data manipulation, performance analysis, and test tracking
• 2-4 years of experience in performance marketing, growth creative, or a related role - ideally at a DTC brand, agency, or startup where you touched creative and media together
• Bonus: experience managing media across Google, Snap, or YouTube in addition to Meta and TikTok
• Hands-on experience with paid social platforms - Meta Ads Manager and/or TikTok Ads Manager - including campaign setup, daily optimization, and reporting
• Bonus: experience working across multiple brands simultaneously