creative producer for beauty and skincare

Lóvi; United States; À distance; USD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Fully remote

21 vacation days

PTO and AI tools budget

Résumé du poste

Lovi ищет специалиста по креативу, который будет создавать и масштабировать UGC и рекламные креативы для платных кампаний. Вы будете работать с авторами и продюсерами, писать брифы и оптимизировать результаты.

Требуется опыт масштабирования креативов на крупных платформах и глубокое понимание эстетики красоты и трендов визуального языка. В команде приветствуется аналитический подход и способность сочетать креативность с данными.

Qualifications

• Не менее 3 лет в креативном продакшне или перформанс-маркетинге.
• Опыт масштабирования UGC-креативов на TikTok, Instagram, YouTube, Snapchat.
• Понимание трендов красоты и визуального языка.
• Умение сочетать креативность с принятием решений на основе данных.

Responsabilités

• Produce, test, and scale TikTok, Reels, Shorts, and UGC creatives for paid campaigns.
• Collaborate with creators and influencers by writing briefs, managing production, and optimizing results.
• Identify emerging formats, trends, and native storytelling techniques across social platforms.
• Monitor direct and indirect competitors and adjacent industries to generate creative hypotheses.
• Translate Hook Rate, CTR, CVR, ROAS, and CAC metrics into creative insights and actionable iterations.
• Analyze web and app funnels and assess how creatives affect conversion, ARPPU D0, and LTV.
• Work closely with the UA team to ensure creatives effectively scale growth.

Connaissances

Creative production

Performance marketing

UGC scaling

Data-driven decisions

English B2+

Outils

TikTok

Instagram

YouTube

Snapchat

Description du poste

Описание

Lovi provides an AI personalization layer for beauty and longevity that uses phone camera scans and user inputs to match people with products and treatments. Its skincare scanner assesses faces, evaluates products against those assessments, builds routines, and lets users track results. The company combines app subscriptions with e-commerce, has reached $18m ARR and 700,000 downloads worldwide, and plans to expand into hair, makeup, and bodycare. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

Produce, test, and scale TikTok, Reels, Shorts, and UGC creatives for paid campaigns Collaborate with creators and influencers by writing briefs, managing production, and optimizing results Identify emerging formats, trends, and native storytelling techniques across social platforms Monitor direct and indirect competitors and adjacent industries to generate creative hypotheses Translate Hook Rate, CTR, CVR, ROAS, and CAC metrics into creative insights and actionable iterations Analyze web and app funnels and assess how creatives affect conversion, ARPPU D0, and LTV Work closely with the UA team to ensure creatives effectively scale growth

Требования

3+ Years in creative production or performance marketing Proven track record of scaling UGC creatives on TikTok, Instagram, YouTube, Snapchat, or other platforms, with results that can be explained Experience building or scaling a full-cycle in-house creative production Deep understanding of beauty and skincare trends and visual language Ability to balance creativity with data-driven decision-making English B2+ Будет плюсом: experience with B2C subscription-based products, especially mobile apps

Условия

• Fully remote
• 21 Days of vacation and flexible PTO
• Budget for AI tools, research, and production support