Senior Creative Producer

Lovi; United States; Remote; USD 90,000 - 135,000; Full time

Benefits offered by this job

Remote work

Flexible PTO

AI tools budget

Job summary

Lovi is seeking a Senior Creative Producer to lead UGC-driven creatives for paid campaigns. You will translate metrics into compelling video concepts and scale across TikTok, Reels, Shorts, and other platforms.

Join an in-house team of producers, editors, and motion designers and shape the creative direction for a rapidly growing beauty tech brand, with remote collaboration and strong growth opportunities. Fully Remote, 21 days vacation, flexible PTO, AI tools budget.

Qualifications

• 3+ years in creative production or performance marketing.
• Proven track record of scaling UGC creatives on major platforms.
• Experience building or scaling a full-cycle in-house creative production.
• Experience with B2C subscription-based products (mobile apps a plus).
• Deep understanding of beauty/skincare trends and visual language.
• Ability to balance creativity with data-driven decision making.

Responsibilities

• Produce, test, and scale TikTok/Reels/Shorts/UGC creatives for paid campaigns.
• Collaborate with creators and influencers: write briefs, manage production, and optimize results.
• Spot emerging formats, trends, and native storytelling techniques across social platforms early.
• Monitor competitors and adjacent industries to generate fresh creative hypotheses.
• Translate metrics into creative insights and actionable iterations.
• Analyze funnels and understand how creatives impact conversion, LTV, and ARPPU.
• Work with UA team to ensure scalable growth of creatives.

Skills

UGC scaling

TikTok ads

Creative production

Data-driven

Job description

Lovi is the AI personalization layer for beauty and longevity. It turns a phone's camera into an entry point to both, matching products and treatments to a person's own scans and inputs.

Already working in skincare, Lovi's scanner reads a face, then scores any product against that assessment, builds the routine around it, and brings people back to scan again to see whether it worked.

Starting from app subscriptions and now with an e-commerce model on top, Lovi has reached $18m ARR and 700,000 downloads worldwide. Extension into hair, makeup, and bodycare comes next, along with higher-LTV models coming as Lovi enters its next phase of growth.

About the role

We're looking for a Senior Creative Producer with deep experience in short-form video and UGC for paid acquisition. You know how to turn UGC into high-performing creatives, and you know that in beauty it's not only about aesthetics, but about metrics: Hook Rate, CTR, CVR, ROAS, and CAC.

We've built a full-cycle in-house creative production: a strong team of creative producers, video editors, and motion designers who take creatives from idea to launch. You'll join this team and bring the experience and creative judgment that strengthen the team's work.

What you'll do

Produce, test, and scale TikTok/Reels/Shorts/UGC creatives for paid campaigns

Collaborate with creators and influencers: write briefs, manage production, and optimize results

Spot emerging formats, trends, and native storytelling techniques across social platforms early

Monitor direct and indirect competitors, as well as adjacent industries, to generate fresh creative hypotheses

Translate metrics (Hook Rate, CTR, CVR, ROAS, CAC) into creative insights and actionable iterations

Analyze web/app funnels and understand how creatives impact key performance indicators (conversion, ARPPU D0, LTV)

Work closely with the UA team to make sure creatives effectively scale growth

What we expect

3+ years in creative production or performance marketing

Proven track record of scaling UGC creatives on TikTok, Instagram, YouTube, Snapchat, etc., with results you can walk us through

Experience building or scaling a full-cycle in-house creative production

Experience with B2C subscription-based products (mobile apps is a strong plus)

Deep understanding of beauty/skincare trends and visual language

Ability to balance creativity with data-driven decision making

Why you’ll love working with us

Full-cycle in-house production and a strong creative team already in place

The team is flat today, and we have big growth plans, so there's real room to grow together with it

Direct impact: your creatives real growth and revenue

Fully Remote

21 days of vacation, flexible PTO

Budget for AI tools, research, and production support