Creative Marketing & Events Strategist

Optimal Care; Bingham Farms (MI); On-site; USD 28,000 - 32,000; Full time

Benefits offered by this job

Mileage Reimbursement

Paid Time Off (FTC)

Medical, Dental & Vision Insurance

401(k) with Employer Match

HSA and FSA options

Job summary

Optimal Care is seeking a Creative Marketing & Events Planning Specialist in Bingham Farms, MI. You will develop and implement marketing materials across social media, the company website, digital and traditional advertising, internal communications, photography, videography, and other initiatives, while planning events and trade shows.

You will collaborate with internal teams to deliver engaging campaigns that strengthen the brand, support growth, and reach diverse audiences.

Qualifications

• Associate’s degree or relevant on-the-job experience.
• Minimum 2 years of marketing experience.
• Reliable transportation, valid driver’s license, and valid automobile insurance.
• Preferred: healthcare marketing communications experience.

Responsibilities

• Support development and implementation of marketing materials across channels.
• Coordinate internal communications, photography, videography, and campaigns.
• Plan and execute internal events, community outreach, trade shows, and PR events.
• Design collateral and manage website and social media content.
• Collaborate with internal teams to deliver impactful campaigns.

Skills

Marketing strategy

Social media management

Content creation

SEO basics

Drip marketing

Facebook/Instagram/LinkedIn knowledge

Multimedia editing

Adobe Creative Suite knowledge

Education

Associate’s degree

Tools

Photoshop

Illustrator

Microsoft Office

Adobe Creative Cloud

Job description

Optimal Care is seeking a Creative Marketing & Events Planning Specialist in Bingham Farms, MI. You will develop and implement marketing materials across social media, the company website, digital and traditional advertising, internal communications, photography, videography, and other initiatives, while planning events and trade shows.

You will collaborate with internal teams to deliver engaging campaigns that strengthen the brand, support growth, and reach diverse audiences.