Creative Marketing & Events Planning Specialist

Optimal Care; Bingham Farms (MI); On-site; USD 28,000 - 32,000; Full time

Benefits offered by this job

Mileage Reimbursement

Paid Time Off (FTC)

Medical, Dental & Vision Insurance

401(k) with Employer Match

HSA and FSA options

Job summary

Optimal Care is seeking a Creative Marketing & Events Planning Specialist in Bingham Farms, MI. You will develop and implement marketing materials across social media, the company website, digital and traditional advertising, internal communications, photography, videography, and other initiatives, while planning events and trade shows.

You will collaborate with internal teams to deliver engaging campaigns that strengthen the brand, support growth, and reach diverse audiences.

Qualifications

• Associate’s degree or relevant on-the-job experience.
• Minimum 2 years of marketing experience.
• Reliable transportation, valid driver’s license, and valid automobile insurance.
• Preferred: healthcare marketing communications experience.

Responsibilities

• Support development and implementation of marketing materials across channels.
• Coordinate internal communications, photography, videography, and campaigns.
• Plan and execute internal events, community outreach, trade shows, and PR events.
• Design collateral and manage website and social media content.
• Collaborate with internal teams to deliver impactful campaigns.

Skills

Marketing strategy

Social media management

Content creation

SEO basics

Drip marketing

Facebook/Instagram/LinkedIn knowledge

Multimedia editing

Adobe Creative Suite knowledge

Education

Associate’s degree

Tools

Photoshop

Illustrator

Microsoft Office

Adobe Creative Cloud

Job description

Creative Marketing & Events Planning Specialist

Bingham Farms, MI

Key Responsibilities

This role is ideal for a creative, organized marketing professional who enjoys bringing ideas to life while balancing strategy with hands‑on execution. You will support the development and implementation of marketing materials across multiple channels, including social media, the Optimal Care website, digital and traditional advertising, internal communications, photography, videography, and other marketing initiatives.

You will also help plan and execute internal events, community outreach initiatives, trade shows, and public relations events by coordinating promotional materials, displays, and logistical needs. Additional responsibilities include designing marketing collateral, managing website and social media content, coordinating public relations efforts, supporting new location launches, and developing engaging messaging for diverse audiences.

Working collaboratively with internal teams, you will help deliver impactful campaigns that strengthen the Optimal Care brand, foster community engagement, and support the organization’s continued growth. Success in this role requires creativity, attention to detail, strong communication skills, and the ability to manage multiple projects while meeting deadlines.

Location

• Office Location: 24255 W 13 Mile Rd, Suite 250, Bingham Farms, MI 48025

Hours

• Monday to Friday, 8 a.m. to 5 p.m.
• Occasional weekend and holiday availability required to support events

Required Qualifications

• Associate’s degree, or relevant on the job experience
• Minimum 2 years of marketing experience
• Reliable transportation, valid driver’s license, and valid automobile insurance coverage

Preferred Qualifications

• Marketing communications experience in a health care setting preferred

Essential Skills and Competencies

• Must have a sound knowledge of marketing ethics and principles
• Strong knowledge of the creative Marketing process
• Ability to create, compose and edit written and multimedia materials
• Knowledge of SEO returns, Drip Marketing technique and a strong grasp of the oversight of Facebook, Twitter, Instagram, LinkedIn and YouTube
• Strong knowledge and experience in the use of all types of promotional and communication media, including social media
• Working knowledge of Photoshop, Illustrator, Microsoft Office suite products, Adobe suite

Pay Range

$20 - $23 USD

How We Care for You

• Mileage Reimbursement
• Minimum of 3 Weeks Paid Time Off for Full Time
• Part Time/Per Diem also accrue Paid Time Off
• Medical, Dental, and Vision Insurance
• HSA and FSA options including Dependent Care
• Company paid Short Term Disability
• 401(k) with Employer Match
• Pet Insurance
• ID and Fraud Protection
• And more...

Optimal C are is where your dedication meets a rewarding career.

Top Work Places for 12 consecutive years, Great Places to Work certified for 6 consecutive years, and we believe that exceptional care starts with exceptional people. We’re committed to supporting your professional growth, valuing your expertise, and creating an environment where you can do your best work every day.

As a clinician-owned and operated organization, we empower our team members to provide personalized, compassionate care to patients and families every day.

We are a leading provider of Physician Services, Home Health, and Hospice that encourages collaboration, innovation, and clinical excellence. From chronic disease management and rehabilitation to end-of-life care, our focus is on improving outcomes and enhancing quality of life.

We live a simple Mission: Serve Together, Provide Value, and Deliver Exceptional Quality Care.

Employment is contingent upon the successful completion of a background check. Screening is completed by a third‑party administrator, the Michigan Long‑Term Care Partnership, and is performed in compliance with the Fair Credit Report Act.

Reasonable Accommodations

We offer reasonable accommodations throughout the application process, interview stages, and during employment to ensure all team members can thrive. Please reach out to us if you would like to request a reasonable accommodation.

Equal Opportunity Employer

We believe an exceptional place to work begins with diverse perspectives. We are proud to be an equal‑opportunity workplace that prohibits discrimination and harassment of any kind based on race, color, religion, sex, national origin, age, disability, or any other protected characteristic.