Creative Marketing Designer: Brand Visuals & Impact

Caterpillar; Irving (TX); On-site; USD 89,000 - 134,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off

401(k) savings plan

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Career Development

Leadership programs

Tuition Reimbursement

Parental leave

Job summary

The Creative Specialist for Caterpillar’s Electric Power Marketing team is responsible for designing and executing marketing materials that enhance employee and customer engagement, drive awareness of Electric Power offerings, and support business growth.

This role leads the creation of visually compelling assets, digital content, and brand-aligned materials, collaborating with teams across Electric Power, dealers and technology partners to ensure a cohesive visual strategy.

Qualifications

• Bachelor’s degree in Graphic Design, Communications, Digital Marketing or a related field; or equivalent work experience.
• Advanced proficiency in Adobe Creative Cloud applications, including InDesign, Photoshop, Illustrator, and Adobe Express.
• Experience creating and editing visual content for presentations, social media and digital platforms.
• Experience developing professional PowerPoint presentations for the business.
• Experience editing and producing video content.
• Experience using AI-enabled creative or marketing tools to improve efficiency and enhance content development.

Responsibilities

• Create Compelling Visual Designs and Brand Assets: Develop and execute creative visual concepts that effectively communicate key messages and support business objectives.
• Design a wide range of marketing and communication materials, including digital, print, presentation (PowerPoint), and multimedia assets.
• Apply brand standards consistently while evolving creative solutions to meet audience and business needs.
• Transform complex information into visually engaging and easy-to-understand graphics.

Skills

Creativity

Collaboration

Effective communications

Customer focus

Relationship management

Education

Bachelor’s degree in Graphic Design, Communications, Digital Marketing or related field

Tools

InDesign

Photoshop

Illustrator

Adobe Express

Job description

The Creative Specialist for Caterpillar’s Electric Power Marketing team is responsible for designing and executing marketing materials that enhance employee and customer engagement, drive awareness of Electric Power offerings, and support business growth.

This role leads the creation of visually compelling assets, digital content, and brand-aligned materials, collaborating with teams across Electric Power, dealers and technology partners to ensure a cohesive visual strategy.