Creative Marketing Data Analyst - Drive Campaign Insights

Citigroup Inc.; Schaumburg (IL); On-site; USD 115,000 - 172,000; Full time

Job summary

Citigroup Inc. in Schaumburg, IL seeks a Data Analyst for its US in-house creative agency to review performance data and market trends, consolidating complex data into clear insights for designers and copywriters to strengthen campaigns.

The role tracks creative results, reports discoveries to senior leaders, and collaborates with internal clients to gather performance data, establish baselines, and drive data-informed creative decisions in a fast-paced environment.

Qualifications

• Bachelor’s degree in Business/Marketing/Mass Communication/Advertising or related field.
• 8-10 years of related work experience (digital agency environment preferred).
• Excellent written and verbal communication skills.
• Experience using Tableau software. Knowledge in SQL, Python and/or R is a plus.
• Must have a strong ability to report data and metrics comprehensively, leveraging analytical apps and dashboards for clear visualization and insights.
• Expert at reporting on market trends and performance data analysis to strengthen campaigns.
• Experience presenting to senior leaders.

Responsibilities

• Monitor and forecast trends to integrate into marketing creatives.
• Work closely with internal clients to collect performance results on in-house agency produced deliverables and report on the findings.
• Collect competitor work samples, identify key takeaways, and share with the team.
• Develop and implement a system for gathering and analyzing data, establishing baselines.
• Uncover customer insights through performance result analysis to advise copy and design and strengthen engagement.
• Lead lunch and learns with the in-house team and with marketing partners on marketing best practices.
• Present key learnings in a concise and comprehensive way to a senior-level audience.
• Think strategically to understand business needs and recommend ways of executing them through creative deliverables.
• Distill information from multiple sources and synthesize it into one central, compelling story.
• Work with internal clients to understand the strategy behind the key message.
• Effectively manage time to track multiple active campaigns, delivering high quality work.

Skills

Excel

PowerPoint

Word

Tableau

SQL

Python

R

Data visualization

Dashboards

Education

Bachelor's degree in Business/Marketing/Mass Communication/Advertising or related field

Master's degree preferred

Tools

Tableau

SQL

Python

R

Job description

Citigroup Inc. in Schaumburg, IL seeks a Data Analyst for its US in-house creative agency to review performance data and market trends, consolidating complex data into clear insights for designers and copywriters to strengthen campaigns.

The role tracks creative results, reports discoveries to senior leaders, and collaborates with internal clients to gather performance data, establish baselines, and drive data-informed creative decisions in a fast-paced environment.