Marketing Data Analyst: Elevate Creative Performance

Citi; Jacksonville (FL); In loco; USD 115.000 - 172.000; Tempo pieno

Descrizione del lavoro

Citi’s US in-house creative agency seeks a data analyst to review performance data and market trends to strengthen its creatives. The role consolidates complex data into actionable insights for designers and copywriters, tracking results and presenting findings to senior leaders.

You will monitor trends, collaborate with internal clients, and develop data systems to establish baselines, uncover customer insights, and lead knowledge-sharing sessions with marketing partners.

Competenze

• Bachelor’s degree in Business, Marketing, Mass Communication/Advertising or related field.
• 8–10 years of related work experience (digital agency environment preferred).
• Excellent written and verbal communication skills.
• Expert in MS Office applications, especially Excel, Word and PowerPoint.
• Experience using Tableau. Knowledge in SQL, Python and/or R is a plus.
• Strong ability to report data and metrics with dashboards for clear visualization.

Mansioni

• Monitor and forecast trends to integrate into marketing creatives.
• Collaborate with internal clients to collect performance results and report findings.
• Collect competitor samples and extract key takeaways for the team.
• Develop systems for gathering and analyzing data and establishing baselines.
• Uncover customer insights from performance data to inform strategy.

Conoscenze

Analytical thinking

Communication

Storytelling

Formazione

Bachelor’s degree

Master’s degree preferred

Strumenti

Tableau

SQL

Python

R

Excel

PowerPoint

Descrizione del lavoro

Citi’s US in-house creative agency seeks a data analyst to review performance data and market trends to strengthen its creatives. The role consolidates complex data into actionable insights for designers and copywriters, tracking results and presenting findings to senior leaders.

You will monitor trends, collaborate with internal clients, and develop data systems to establish baselines, uncover customer insights, and lead knowledge-sharing sessions with marketing partners.