Creative Marketing Coordinator

Travis Crawford HVAC, Plumbing & Electrical; Charlotte (NC); On-site; USD 42,000 - 55,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, and vision insurance

Life insurance

Paid time off

401(k) with company match

Ongoing paid training

Career advancement opportunities

Supportive team environment

Family-oriented culture

Job summary

Travis Crawford Heating, Cooling, Plumbing & Electrical in Charlotte, NC, is seeking a Marketing Coordinator to support customer marketing, content creation, and employee communications. The role blends hands-on content work with campaign coordination and performance reporting, requiring strong writing and the ability to manage multiple deadlines.

You will collaborate with company leadership and marketing partners to craft engaging social content, optimize engagement, and drive bookings while

Qualifications

• Experience in marketing, communications, content creation, or a closely related role.
• Strong writing, editing, and proofreading skills.
• Experience creating social media content, including short videos.
• Ability to design professional graphics using Canva or a comparable design tool.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Comfort reviewing marketing data and explaining results clearly.
• Attention to detail when managing customer lists, campaign settings, and communications.
• Professional judgment when handling customer feedback and confidential information.
• Ability to work independently and collaborate with leadership.

Responsibilities

• Plan, create, and publish content for company social media accounts (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Capture employee photos, service content, and behind-the-scenes footage; produce and edit short videos.
• Write captions, blog posts, promotional copy, and other customer-facing content.
• Monitor comments, respond, and escalate customer concerns while maintaining brand voice.
• Write promotional emails and automated campaigns for customers and prospects.
• Coordinate campaigns for unsold estimates, completed jobs, and seasonal maintenance.
• Participate in monthly reviews with email marketing partners and newsletters.
• Maintain campaign audiences, review messaging/links, and coordinate implementation.
• Support membership promotions and customer retention efforts; analyze engagement and revenue impact.
• Update website content and promotions; refresh monthly radio ad copy as needed.
• Monitor and respond to Google and Yelp reviews; update marketing materials.
• Create postcards, flyers, signs, and digital graphics; manage print/direct mail projects.
• Use ServiceTitan, Google Analytics, and platform reporting to monitor marketing performance.
• Track campaign results (website traffic, leads, booked jobs, revenue); prepare leadership reports.
• Maintain campaign records and assets; coordinate with partners and internal teams.
• Post internal announcements in Teams; create graphics for recognition and company updates.
• Support company culture initiatives and internal communications.

Skills

Strong writing

Editing

Content creation

Social media

Campaign coordination

Data analysis

Graphic design

Independence

Education

Marketing/Communications degree

Tools

Canva

WordPress

Google Analytics

Google Business Profile

Yelp for Business

Meta Business Suite

ServiceTitan Marketing Pro

Job description

Travis Crawford Heating, Cooling, Plumbing & Electrical in Charlotte, NC, is seeking a Marketing Coordinator to support customer marketing, content creation, and employee communications. The role blends hands-on content work with campaign coordination and performance reporting, requiring strong writing and the ability to manage multiple deadlines.

You will collaborate with company leadership and marketing partners to craft engaging social content, optimize engagement, and drive bookings while