Marketing Coordinator

Travis Crawford HVAC, Plumbing & Electrical; Charlotte (NC); On-site; USD 42,000 - 55,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, and vision insurance

Life insurance

Paid time off

401(k) with company match

Ongoing paid training

Career advancement opportunities

Supportive team environment

Family-oriented culture

Job summary

Travis Crawford Heating, Cooling, Plumbing & Electrical in Charlotte, NC, is seeking a Marketing Coordinator to support customer marketing, content creation, and employee communications. The role blends hands-on content work with campaign coordination and performance reporting, requiring strong writing and the ability to manage multiple deadlines.

You will collaborate with company leadership and marketing partners to craft engaging social content, optimize engagement, and drive bookings while

Qualifications

• Experience in marketing, communications, content creation, or a closely related role.
• Strong writing, editing, and proofreading skills.
• Experience creating social media content, including short videos.
• Ability to design professional graphics using Canva or a comparable design tool.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Comfort reviewing marketing data and explaining results clearly.
• Attention to detail when managing customer lists, campaign settings, and communications.
• Professional judgment when handling customer feedback and confidential information.
• Ability to work independently and collaborate with leadership.

Responsibilities

• Plan, create, and publish content for company social media accounts (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Capture employee photos, service content, and behind-the-scenes footage; produce and edit short videos.
• Write captions, blog posts, promotional copy, and other customer-facing content.
• Monitor comments, respond, and escalate customer concerns while maintaining brand voice.
• Write promotional emails and automated campaigns for customers and prospects.
• Coordinate campaigns for unsold estimates, completed jobs, and seasonal maintenance.
• Participate in monthly reviews with email marketing partners and newsletters.
• Maintain campaign audiences, review messaging/links, and coordinate implementation.
• Support membership promotions and customer retention efforts; analyze engagement and revenue impact.
• Update website content and promotions; refresh monthly radio ad copy as needed.
• Monitor and respond to Google and Yelp reviews; update marketing materials.
• Create postcards, flyers, signs, and digital graphics; manage print/direct mail projects.
• Use ServiceTitan, Google Analytics, and platform reporting to monitor marketing performance.
• Track campaign results (website traffic, leads, booked jobs, revenue); prepare leadership reports.
• Maintain campaign records and assets; coordinate with partners and internal teams.
• Post internal announcements in Teams; create graphics for recognition and company updates.
• Support company culture initiatives and internal communications.

Skills

Strong writing

Editing

Content creation

Social media

Campaign coordination

Data analysis

Graphic design

Independence

Education

Marketing/Communications degree

Tools

Canva

WordPress

Google Analytics

Google Business Profile

Yelp for Business

Meta Business Suite

ServiceTitan Marketing Pro

Job description

About The Role

Travis Crawford Heating, Cooling, Plumbing & Electrical is seeking an organized, creative Marketing Coordinator to support customer marketing, content creation, and employee communications.

Travis Crawford Heating, Cooling, Plumbing & Electrical is seeking an organized, creative Marketing Coordinator to support customer marketing, content creation, and employee communications. This role combines hands‑on content creation with campaign coordination and performance reporting. The ideal candidate is a strong writer who can create engaging social content, manage multiple deadlines, and use data to improve marketing results. You will work closely with company leadership, department managers, and designated marketing partners.

Job Responsibilities

Social Media and Content Creation

• Plan, create, and publish content for company social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Capture employee photos, service-related content, and behind-the-scenes footage
• Produce and edit short videos that showcase company services, employees, and culture
• Write captions, blog posts, promotional copy, and other customer-facing content
• Monitor comments and messages, respond appropriately, and escalat[ e] customer concerns
• Maintain consistent branding, messaging, and tone across marketing materials

Email Marketing and Customer Campaigns

• Write promotional emails and automated follow-up campaigns for customers and prospects
• Coordinate campaigns for unsold estimates, completed jobs, canceled appointments, membership enrollment, and seasonal maintenance
• Participate in a monthly review with the email marketing partner that develops weekly customer newsletters
• Maintain campaign audiences, review messaging and links, and coordinate implementation
• Support Protection Club membership promotions and customer retention efforts
• Review campaign performance and identify opportunities to improve engagement, bookings, and revenue

Website, Reviews, and Marketing Materials

• Update website content, including employee information, promotions, and campaign pages
• Update the website with the current radio advertisement at the beginning of each month
• Monitor and respond to Google and Yelp reviews
• Create marketing materials such as postcards, door hangers, flyers, signs, and digital graphics
• Coordinate assigned print and direct mail projects, including artwork, customer lists, QR codes, and campaign tracking
• Support assigned sponsorships and community marketing initiatives

Marketing Reporting and Coordination

• Use ServiceTitan, Google Analytics, and platform reporting to monitor marketing performance
• Track campaign results, including website traffic, leads, booked jobs, and attributed revenue
• Prepare marketing reports and communicate findings to leadership
• Maintain campaign records, tracking numbers, creative assets, and organized company files
• Coordinate with designated marketing partners and internal teams on assigned campaigns and projects

Employee Communications And Company Culture

• Post employee birthdays, work anniversaries, and other internal announcements in Microsoft Teams
• Create graphics and content for employee recognition and company updates
• Support company culture initiatives and maintain consistent internal communications

Requirements

Required Skills and Qualifications

• Experience in marketing, communications, content creation, or a closely related role
• Strong writing, editing, and proofreading skills
• Experience creating social media content, including short videos
• Ability to design professional graphics using Canva or a comparable design tool
• Strong organizational skills and the ability to manage multiple projects and deadlines
• Comfort reviewing marketing data and explaining results clearly
• Attention to detail when managing customer lists, campaign settings, and communications
• Professional judgment when handling customer feedback and confidential company information
• Ability to work independently, take initiative, and collaborate with leadership and department managers
• Willingness to learn new software and adapt to changing business priorities

Preferred Qualifications

• Experience with ServiceTitan or ServiceTitan Marketing Pro
• Experience with Google Analytics, Google Business Profile, Yelp for Business, and Meta Business Suite
• Familiarity with WordPress, email automation, audience segmentation, and campaign attribution
• Photography and video editing experience
• Experience in HVAC, plumbing, electrical, home services, or another service-based business
• A degree in marketing, communications, business, or a related field, or equivalent practical experience

Benefits

WHY TRAVIS CRAWFORD?

STRONG EARNING POTENTIAL

Good work should be rewarded. We offer competitive pay and opportunities to grow as you grow with us.

THE TOOLS TO DO YOUR JOB

• Company-provided laptop and workstation
• Modern phone, customer-management, and scheduling technology
• Structured training and ongoing coaching

Benefits That Invest In You

• Competitive pay
• Medical, dental, and vision insurance
• Life insurance
• Paid time off
• 401(k) with company match
• Ongoing paid technical and professional training
• Career advancement opportunities
• Supportive team environment
• Family-oriented culture with company events

MORE THAN ANOTHER JOB

We want good people to build careers here. We invest in training, recognize great work, celebrate wins, and give our team opportunities to grow as the company grows.

Empathy does not mean having every answer. It means listening, staying present, communicating honestly, and taking ownership of the next step. If that sounds like the way you take care of people, we'd like to meet you.

Service Area: Charlotte, Lake Norman, Huntersville, Cornelius, Davidson, Mooresville, Concord, Matthews, Mint Hill, Monroe, Indian Trail, Waxhaw, Fort Mill, Rock Hill, Gastonia, Belmont, Mount Holly, Denver, Kannapolis, Pineville, Ballantyne, Clover, and surrounding communities.